Digital Marketing
Earn a Certificate
Courses for everyone 11
According to the Information and Communication Technology Council of Canada (ICTC), digital occupations in Alberta have been growing at a rate that far outpaces the growth in other areas, with total employment in key digital roles expected to reach nearly 74,000 by 2023.
A Digital Future for AlbertaAlberta’s Digital Economy Employment
Digital technology is deeply changing the way businesses and not-for-profits operate and market themselves. The Digital Marketing Certificate is a part-time, fully online program that provides key skills to learners looking to better understand the field of digital marketing, develop meaningful content, conduct analytics to evaluate campaigns, and learn how to make the most of organic and paid tactics to best reach their target audience.
A special capstone project allows participants to integrate the theory, methods, concepts, and tools they learned in the previous courses and apply them to a real-world digital marketing project.
Audience
This program is aimed at learners looking to get into the field of marketing, stay relevant in a current position, change careers, or help their own business grow. Whether you are new to the field or have an existing background in marketing, you will benefit from learning directly from industry leaders about current approaches and tools, as well as keeping up-to-date with the most recent trends.

Taking the Digital Marketing program has been one of the best decisions that I’ve ever made in my life and that I’m feeling very optimistic about my future because of it. The program has been incredible and the instructors are all excellent.
Digital Marketing Certificate student
The Faculty of Extension has created a life-long learner in me; I’m so grateful for that.
Digital Marketing Certificate student

Earn a Certificate
in Digital Marketing
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University of Alberta parchment in as little as 1 year
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Pay as you go
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Currently open for enrolment
Complete 5 core courses:
Only interested in taking a course? You can register for a course without applying and enrolling in the program – browse our Digital Marketing courses. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate as long as it is still part of the program plan at the time of your application. Please note, program requirements are subject to change over time.
This part-time program is comprised of five core courses and three electives. All courses are 21 hours in length, for a total of 168 hours. All courses are delivered through asynchronous online learning.
With the exception of the Digital Marketing Capstone Project, courses have no prerequisites and can be taken in any order. It is recommended that you take Digital Marketing Foundations in the first semester.
Your program requirements
Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.
Apply for Your Credential
To qualify for program completion you are required to submit a request to obtain your credential. For a breakdown of details and how to qualify, visit the program completion page.
Select courses in this program are also part of our Social Media Certificate. Learners are able to get credit for requirements that cross both programs. Courses can be taken for the two programs simultaneously, making it possible to complete both certificates quickly.
- An application fee of $100 is required for admission into the program.
- Tuition is paid on a course-by-course basis as you register for your classes.
- Some courses require a textbook at an additional cost.
- Eligible for the Canada-Alberta Job Grant.
Bursaries and funding opportunities
Eligibility
|
Apply by |
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Canada-Alberta Job Grant
Available for businesses in all sectors across Alberta |
Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan) any time |
Canada Training Benefit
Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work. |
$250+ income tax return |
Skilled Immigrant Micro-Loan
Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses. |
Up to $15,000 loan N/A |
Alumni Professional Development Grant
Any graduate of the University of Alberta |
Up to $500 anually monthly deadline |
HRDF
Employed by the University of Alberta as Non-Academic Staff (NASA) |
$750 annually Dec / Mar / Jun / Sep |
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