Continuing & Professional Education

Digital Marketing

Earn a Certificate

Accord­ing to the Infor­ma­tion and Com­mu­ni­ca­tion Tech­nol­o­gy Coun­cil of Cana­da (ICTC), dig­i­tal occu­pa­tions in Alber­ta have been grow­ing at a rate that far out­paces the growth in oth­er areas, with total employ­ment in key dig­i­tal roles expect­ed to reach near­ly 74,000 by 2023.

A Dig­i­tal Future for Alber­taAlberta’s Dig­i­tal Econ­o­my Employment

Start by exploring connected careers: — get insights into Alberta salaries, job forecasts, and more

Information Systems Analyst and Consultant
648 positions open annually
employment snapshot
Database Analyst and Data Administrator
114 positions open annually
employment snapshot
Software Engineer and Designer
98 positions open annually
employment snapshot
User Support Technician
164 positions open annually
employment snapshot
Information Systems Testing Technician
19 positions open annually
employment snapshot

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

Audi­ence

This pro­gram is aimed at learn­ers look­ing to get into the field of mar­ket­ing, stay rel­e­vant in a cur­rent posi­tion, change careers, or help their own busi­ness grow. Whether you are new to the field or have an exist­ing back­ground in mar­ket­ing, you will ben­e­fit from learn­ing direct­ly from indus­try lead­ers about cur­rent approach­es and tools, as well as keep­ing up-to-date with the most recent trends.

Earn a Certificate
in Digital Marketing

Core courses - complete all 5

  • EXSM 3915 - Digital Marketing Foundations  
  • EXSM 5512 - Analytics & Reporting for Digital Media
  • EXSM 3916 - Organic Digital Marketing Tactics
  • EXSM 3917 - Paid Digital Marketing Tactics
  • EXSM 3918 - Digital Marketing Capstone Project

Elective courses - choose 3

  • EXSM 3919 - Content Marketing for Digital Media
  • EXSM 5511 - Integrated Social Media Marketing Strategy
  • EXSM 5513 - eCommerce Sales and Marketing
  • EXSM 3998 - Risk Management & Crisis Response
  • EXSM 3995 - Intellectual Property & Copyright
When to Apply

Pro­gram appli­ca­tions open July 1, 2021. In the mean­time, you may get ahead of the game and reg­is­ter for the already sched­uled core course Dig­i­tal Mar­ket­ing Fun­da­men­tals. The course will be auto­mat­i­cal­ly applied to your pro­gram when you apply.

You can register for a course without applying and enrolling in the program. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate as long as it is still part of the program plan at the time of your application. Please note, program requirements are subject to change over time.

This part-time program is comprised of five core courses and three electives. All courses are 21 hours in length, for a total of 168 hours. All courses are delivered through asynchronous online learning.

With the exception of the Digital Marketing Capstone Project, courses have no prerequisites and can be taken in any order. It is recommended that you take Digital Marketing Fundamentals in the first semester.

Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.

Select cours­es in this pro­gram are also part of our Social Media Cer­tifi­cate. Learn­ers are able to get cred­it for require­ments that cross both pro­grams. Cours­es can be tak­en for the two pro­grams simul­ta­ne­ous­ly, mak­ing it pos­si­ble to com­plete both cer­tifi­cates quickly.

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Some cours­es require a text­book at an addi­tion­al cost.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
Bursaries and funding opportunities
Funding source
Eligibility
Amount
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

$250+
income tax return
Alumni Professional Development Grant 

Any alumnus of the University of Alberta

75% of course fee
monthly deadline
HRDF 

Employed by the University of Alberta as Non-Academic Staff (NASA)

$750 annually
Dec / Mar / Jun / Sep

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