Continuing & Professional Education

Digital Marketing

Earn a Certificate

Courses for everyone 11

Accord­ing to the Infor­ma­tion and Com­mu­ni­ca­tion Tech­nol­o­gy Coun­cil of Cana­da (ICTC), dig­i­tal occu­pa­tions in Alber­ta have been grow­ing at a rate that far out­paces the growth in oth­er areas, with total employ­ment in key dig­i­tal roles expect­ed to reach near­ly 74,000 by 2023.

A Dig­i­tal Future for Alber­taAlberta’s Dig­i­tal Econ­o­my Employment

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.


This pro­gram is aimed at learn­ers look­ing to get into the field of mar­ket­ing, stay rel­e­vant in a cur­rent posi­tion, change careers, or help their own busi­ness grow. Whether you are new to the field or have an exist­ing back­ground in mar­ket­ing, you will ben­e­fit from learn­ing direct­ly from indus­try lead­ers about cur­rent approach­es and tools, as well as keep­ing up-to-date with the most recent trends.


Tak­ing the Dig­i­tal Mar­ket­ing pro­gram has been one of the best deci­sions that I’ve ever made in my life and that I’m feel­ing very opti­mistic about my future because of it. The pro­gram has been incred­i­ble and the instruc­tors are all excellent.

Digital Marketing Certificate student

The Fac­ul­ty of Exten­sion has cre­at­ed a life-long learn­er in me; I’m so grate­ful for that.

Digital Marketing Certificate student

Earn a Certificate
in Digital Marketing
Apply Now
  • University of Alberta parchment in as little as 1 year
  • Pay as you go
  • Currently open for enrolment

Only interested in taking a course? You can register for a course without applying and enrolling in the program – browse our Digital Marketing courses. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate as long as it is still part of the program plan at the time of your application. Please note, program requirements are subject to change over time.

This part-time program is comprised of five core courses and three electives. All courses are 21 hours in length, for a total of 168 hours. All courses are delivered through asynchronous online learning.

With the exception of the Digital Marketing Capstone Project, courses have no prerequisites and can be taken in any order. It is recommended that you take Digital Marketing Foundations in the first semester.

Your program requirements

Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.

Apply for Your Credential

To qualify for program completion you are required to submit a request to obtain your credential. For a breakdown of details and how to qualify, visit the program completion page.

Select cours­es in this pro­gram are also part of our Social Media Cer­tifi­cate. Learn­ers are able to get cred­it for require­ments that cross both pro­grams. Cours­es can be tak­en for the two pro­grams simul­ta­ne­ous­ly, mak­ing it pos­si­ble to com­plete both cer­tifi­cates quickly.

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Some cours­es require a text­book at an addi­tion­al cost.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
Bursaries and funding opportunities
Funding source
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

income tax return
Skilled Immigrant Micro-Loan 

Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses.

Up to $15,000 loan

Employed by the University of Alberta as Non-Academic Staff (NASA)

$750 annually
Dec / Mar / Jun / Sep

You may also be interested in

Related credentials:

User Experience (UX) Design and User Interface (UI) Design are the two sides of user-centred design, an emergent field that has seen rapid growth over the past few...

Software development involves more than coding. Solid foundations in time-tracking, project planning, user experience, communication, and quality assurance help you...