Intellectual Property and Copyright

    EXSM 3995 is offered this spring:

Explore the eti­quette, ethics, and var­i­ous legal and pol­i­cy issues that affect how we use social media. Dis­cuss top­ics like copy­right, pri­va­cy, intel­lec­tu­al prop­er­ty, fair deal­ing, cre­ative com­mons, and the pub­lic domain. Learn how these issues play out dif­fer­ent­ly nation­al­ly and inter­na­tion­al­ly, as well as the impli­ca­tions of those dif­fer­ences for social media use.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Develop a working knowledge of ethical and legal issues in the context of social media communication.
  • Understand the term user-generated content and how it applies to both managing and using content online.
  • Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
  • Understand the basics of privacy protection as they relate to social media.
  • Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.


Apr 6, 2021May 24, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Jessica LaccettiID: jessica-laccetti

An active entrepreneur, educator, and practitioner, Jessica Laccetti holds a Ph.D. in Creative Technologies. She is an adjunct professor with the University of Alberta's Master of Arts in Communications and Technology, as well as an online communications specialist and web developer for the Alberta Geological Survey. Jessica has nearly 20 years of industry experience, holding progressively senior communications roles in organizations within Canada and Europe. She also loves creating communications strategies and putting them into action for local businesses and government via her own company.

Class info
  • This is an asyn­chro­nous learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Department consent required to register. Please contact us at
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3995 is offered this spring: