Continuing & Professional Education

Social Media

Earn a Certificate

Courses for everyone 8

Social media has pro­found­ly changed the way we com­mu­ni­cate with each other.

This presents both oppor­tu­ni­ties and challenges.

The Social Media Cer­tifi­cate pro­vides an in-depth under­stand­ing of how to use var­i­ous social media plat­forms for com­mu­ni­ca­tion and mar­ket­ing. Explore tools used to active­ly engage your stake­hold­ers through mean­ing­ful con­tent devel­op­ment, mea­sure suc­cess using ana­lyt­ics, under­stand how to use social media to pro­mote online sales, and learn best prac­tices for cre­at­ing social inter­ac­tions and respond­ing to poten­tial chal­lenges online.


I quite enjoyed the pro­gram and learned a lot. There is a real val­ue for small busi­ness own­ers to take it.

Social Media Certificate student

The course out­lines and assign­ments are great.

Social Media Certificate student

Understand current social media platforms and Internet marketing tools.

Identify best practices and trends in social media and Internet marketing.

Acquire new skills through hands-on interaction with web platforms and software.

Explore strategies to develop an online presence that takes into account elements like corporate image, brand, and reputation.

Learn effective practices in creating, managing, and developing customer relationships through social media engagement.

Apply the use of analytics to improve web search optimization, ROI, and website visitor-to-customer conversion rates.

Discuss how to create a strategic marketing plan to develop and execute social media campaigns, paying attention to web and mobile marketing, affiliate marketing, and e-commerce.

Earn a Certificate
in Social Media
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  • University of Alberta parchment in as little as 1 year
  • Pay as you go
  • Currently open for enrolment

Only interested in taking a course? You can register for a course without applying and enrolling in the program – browse our Social Media courses. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate as long as it is still part of the program plan at the time of your application. Please note, program requirements are subject to change over time.

Enrolling in the pro­gram is a require­ment if you want to earn the cer­tifi­cate. You may apply for admis­sion as you start your stud­ies or, if you pre­fer, after you have tak­en one or more courses. 

We are open to stu­dents with a vari­ety of edu­ca­tion­al and pro­fes­sion­al back­grounds. Our expec­ta­tion is that you have a com­mit­ment to learn and achieve your con­tin­u­ing edu­ca­tion goals.

The requirements above apply to students enroll as of July 1, 2020. If you entered the Social Media program prior to July 1, 2020, please refer to the requirements that apply to your credential: program requirements prior to July 2020.

This part-time program is comprised of three core courses and three electives. Each course is 21 hours in length, for a total of 126 instructional hours.

Most students choose to complete the program requirements within one to two years. A cumulative grade point average of at least 2.0 is required to obtain the certificate.

It is recommended that students take Social Media Foundations as their first course.

Your program requirements

Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.

Apply for Your Credential

To qualify for program completion you are required to submit a request to obtain your credential. For a breakdown of details and how to qualify, visit the program completion page.

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Cours­es are GST-exempt.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
Bursaries and funding opportunities
Funding source
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

income tax return
Skilled Immigrant Micro-Loan 

Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses.

Up to $15,000 loan

Employed by the University of Alberta as Non-Academic Staff (NASA)

$750 annually
Dec / Mar / Jun / Sep