Certificate
in Social Media
Part-time, online study tailored for:
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marketers
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business owners
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digital marketers
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social media coordinators
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agency owners
Social media has profoundly changed the way we communicate with each other.
This presents both opportunities and challenges.
The Social Media Certificate provides an in-depth understanding of how to use various social media platforms for communication and marketing. Explore tools used to actively engage your stakeholders through meaningful content development, measure success using analytics, understand how to use social media to promote online sales, and learn best practices for creating social interactions and responding to potential challenges online.
Understand current social media platforms and Internet marketing tools.
Identify best practices and trends in social media and Internet marketing.
Acquire new skills through hands-on interaction with web platforms and software.
Explore strategies to develop an online presence that takes into account elements like corporate image, brand, and reputation.
Learn effective practices in creating, managing, and developing customer relationships through social media engagement.
Apply the use of analytics to improve web search optimization, ROI, and website visitor-to-customer conversion rates.
Discuss how to create a strategic marketing plan to develop and execute social media campaigns, paying attention to web and mobile marketing, affiliate marketing, and e-commerce.
A note about COVID-19 measures
If you see a program on our website announced as an in-person or downtown Edmonton offering, please disregard the format—but not the program. Winter, Spring, and Summer 2021 courses have been converted to remote delivery platforms. Register for a course online or apply to a program via email, and keep learning!
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University of Alberta parchment in as little as 1 year
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Pay as you go
Earn a Certificate
in Social Media
This program is currently open for enrolment—apply now
6 courses needed to graduate with this UAlberta Certificate and become a UAlberta Associate Alumni.
Complete all three core courses
Choose three electives
You can register for a course without applying angd enrolling in the program. If later you decide to apply for the full program, the course you’ve taken will be applied toward your Certificate as long as it is still part of the program plan at the time of your application. Please note, program requirements are subject to change over time.
Enrolling in the program is a requirement if you want to earn the certificate. You may apply for admission as you start your studies or, if you prefer, after you have taken one or more courses.
We are open to students with a variety of educational and professional backgrounds. Our expectation is that you have a commitment to learn and achieve your continuing education goals.
The requirements above apply to students enroll as of July 1, 2020. If you entered the Social Media program prior to July 1, 2020, please refer to the requirements that apply to your credential: program requirements prior to July 2020.
This part-time program is comprised of three core courses and three electives. Each course is 21 hours in length, for a total of 126 instructional hours.
Most students choose to complete the program requirements within one to two years. A cumulative grade point average of at least 2.0 is required to obtain the certificate.
It is recommended that students take Social Media Foundations as their first course.
Once you are admitted, you can verify your program requirements by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.
- An application fee of $100 is required for admission into the program.
- Tuition is paid on a course-by-course basis as you register for your classes.
- Courses are GST-exempt.
- Eligible for the Canada-Alberta Job Grant.
- Corporate multi-registration packages are available for most Extension courses. Contact us at excorp@ualberta.ca for preferred pricing.
Bursaries and funding opportunities
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