Risk Management and Crisis Response

Learn how to iden­ti­fy, pre­pare for, and man­age the risks inher­ent to a pro­fes­sion­al pres­ence on social media, as well as to rec­og­nize the impacts of emerg­ing prob­lems else­where online. Explore best prac­tices for pol­i­cy, pro­ce­dures, and guide­lines for social media with­in an orga­ni­za­tion. Draw on learn­ings from tra­di­tion­al media and pub­lic rela­tions con­cepts to pre­pare for and respond to emerg­ing issues. 

The risk management course gave me the tools to update my employer’s social media policy with support from People Services and create a risk register for the corporate communications team to use. This class used real life case studies to show how learning to manage risk can prevent issues from escalating into crises, help maintain business continuity, improve customer service and enhance public trust. I would recommend this course to anyone who is managing social media for their personal use or for an organization. ”

Karen G., Marketing and Communications Specialist, 2020
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Create your own Social Media Risk Register and Social Media Response Matrix.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand and articulate the social media-related risks to an organization.
  • Analyse an organization’s preparedness for the issues it might face.
  • Explain how an issue or crisis may emerge, how to manage it, and how to recover from it.
  • Develop online issues management and crisis communications and messages.
  • Develop organizational policies, procedures, and guidelines for social and digital media use.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.