Continuing & Professional Education

Digital Marketing for Business

Earn a Microcredential

Courses for everyone 3

This micro­cre­den­tial is focused on the knowl­edge and skills need­ed to lever­age and best use dig­i­tal mar­ket­ing from a busi­ness per­spec­tive. Learn the fun­da­men­tals of dig­i­tal mar­ket­ing, includ­ing eCom­merce and Shopi­fy, under­stand the impact of an online pres­ence as you study risk and cri­sis man­age­ment, and find out how to com­mu­ni­cate these impacts to both exter­nal and inter­nal stakeholders.

Con­sist­ing of three online cours­es, this pro­gram is designed for learn­ers who need to bet­ter under­stand the land­scape of dig­i­tal mar­ket­ing as it relates to grow­ing their busi­ness. The micro­cre­den­tial will be par­tic­u­lar­ly rel­e­vant to busi­ness own­ers, man­agers, entre­pre­neurs, not-for prof­its, tra­di­tion­al mar­keters want­i­ng to upskill, and work­ers look­ing to re-skill into the rapid­ly grow­ing field of dig­i­tal marketing. 

These cours­es can be applied toward the Dig­i­tal Mar­ket­ing Cer­tifi­cate and the Social Media Cer­tifi­cate for those inter­est­ed in pur­su­ing fur­ther pro­fes­sion­al development.

                                                                                                                                       

No prerequisites or entrance requirements.

Three courses, 21 hours each.

Transferable: can be applied toward the Digital Marketing Certificate and the Social Media Certificate

Earn a Microcredential
in Digital Marketing for Business
  • Can be completed in 4 months
  • Pay as you go
  • Start today – no need to apply for admission

Course planner schedule-at-a-glance

1. Start by registering in any of the courses listed above.

2. Once all courses completed, request an official Record of Achievement.

These cours­es can be applied toward the Dig­i­tal Mar­ket­ing Cer­tifi­cate and the Social Media Cer­tifi­cate for those inter­est­ed in pur­su­ing fur­ther pro­fes­sion­al development.

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Some cours­es require a text­book at an addi­tion­al cost.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
Bursaries and funding opportunities
Funding source
Eligibility
Amount
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

 Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

 $250+
income tax return
Skilled Immigrant Micro-Loan 

Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses.

 Up to $15,000 loan
N/A
HRDF 

Employed by the University of Alberta as Non-Academic Staff (NASA)

 $750 annually
Dec / Mar / Jun / Sep

Ready to start this Microcredential?

  • Select and register in your first course.
  • No University of Alberta background necessary, and no need to apply for admission.
    • Questions: techprog@ualberta.ca
    • 780-492-7237
    • Course planner schedule-at-a-glance