Continuing & Professional Education

Digital Marketing for Business

Earn a Microcredential

Courses for everyone 3

  • business owners
  • managers
  • entrepreneurs
  • not-for-profits
  • marketing specialists

These part-time study courses are designed to enhance current practitioners’ skillsets
Program enrolment is optional – register in a course without applying for admission

Explore key concepts used by marketing professionals to help integrate digital marketing into an overall marketing strategy. Be introduced to digital engagement as a means to define and develop a target audience, create and increase brand awareness, generate leads, and ultimately drive sales and other business objectives. Understand the risks, challenges, and ethical considerations associated with digital marketing as well as current and future digital marketing landscapes.
September 13
starts in 1 month
Online learning, asynchronous. With Laurenne Spratt

January 17
starts in 5 months
Online learning, asynchronous. With Laurenne Spratt
Learn how to set up a fully functioning eCommerce store from start to finish. This course will walk you through the most up-to-date methods for creating an online store that is optimized for conversion and built to sell. In addition to setting up your homepage, collection pages, product pages, and sub-pages, we will also cover product photography/video, offer strategy, and copywriting.
October 25
starts in 2 months
Online learning, asynchronous. With Scott Cunningham, Simon Trafford

Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues.

September 13
starts in 1 month
Online learning, asynchronous. With Adam Rozenhart

January 17
starts in 5 months
Online learning, asynchronous. With Adam Rozenhart

Bursaries and funding opportunities
Funding source
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

income tax return
Skilled Immigrant Micro-Loan 

Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses.

Up to $15,000 loan
Alumni Professional Development Grant 

Any alumnus of the University of Alberta

75% of course fee
monthly deadline

Employed by the University of Alberta as Non-Academic Staff (NASA)

$750 annually
Dec / Mar / Jun / Sep