Continuing & Professional Education

Social Media

Earn a Certificate

Courses for everyone 8

  • marketers
  • business owners
  • digital marketers
  • social media coordinators
  • agency owners

These part-time study courses are designed to enhance current practitioners’ skillsets
Program enrolment is optional – register in a course without applying for admission

Explore key concepts used by professionals to help grow your business or personal brand through online marketing and social media. Increase your knowledge of social media tools, website development and maintenance, web analytics, search engine utilization, basic content creation, and copyright. These transferable skills and strategies offer you the foundation needed to start engaging audiences across popular social media platforms.
January 10
starts in 1 month
Online learning, asynchronous. With Linda Brown

July 3
starts in 6 months
Online learning, asynchronous. With N Kathleen Van Dusen

Build an effective online presence through a strong marketing strategy that reflects your organizational culture. Learn about best practices for social media and marketing across various platforms, building and strengthening organizational reputation and brand online, strategic planning and development, how to build a social media following, and steps for executing an integrated strategic social media marketing plan.

January 9
starts in 1 month
Online learning, asynchronous. With Brian Siddle

April 3
starts in 3 months
Online learning, asynchronous. With Brian Siddle
Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.
March 6
starts in 2 months
Online learning, asynchronous. With Dana DiTomaso

May 1
starts in 4 months
Online learning, asynchronous. With Dana DiTomaso

Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.

November 1
already started
Online learning, asynchronous. With Adam Rozenhart

March 6
starts in 2 months
Online learning, asynchronous. With Linda Brown

July 3
starts in 6 months
Online learning, asynchronous. With Linda Brown

Understand why and how decisions are made around visual communications and acquire the tools you’ll need to adapt to the ever-changing landscape of social media. Learn basic design principles that will inform your decisions and help you create an effective and visually-pleasing online presence. Explore ways of using these principles to emphasize the message that is being delivered.

October 25
already started
Online learning, asynchronous. With N Kathleen Van Dusen

Explore the etiquette, ethics, and various legal and policy issues that affect how we use social media. Discuss topics like copyright, privacy, intellectual property, fair dealing, creative commons, and the public domain. Learn how these issues play out differently nationally and internationally, as well as the implications of those differences for social media use.

March 6
starts in 2 months
Online learning, asynchronous. With Raquel Mann
Learn how to set up a fully functioning eCommerce store from start to finish. This course will walk you through the most up-to-date methods for creating an online store that is optimized for conversion and built to sell. In addition to setting up your homepage, collection pages, product pages, and sub-pages, we will also cover product photography/video, offer strategy, and copywriting.
October 25
already started
Online learning, asynchronous. With Scott Cunningham, Simon Trafford

May 1
starts in 4 months
Online learning, asynchronous. With Scott Cunningham, Simon Trafford

Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues.

January 9
starts in 1 month
Online learning, asynchronous. With Adam Rozenhart

  • An appli­ca­tion fee of $100 is required for admis­sion into the program.
  • Tuition is paid on a course-by-course basis as you reg­is­ter for your classes.
  • Cours­es are GST-exempt.
  • Eli­gi­ble for the Cana­da-Alber­ta Job Grant.
Bursaries and funding opportunities
Funding source
Eligibility
Amount
Apply by
Canada-Alberta Job Grant 

Available for businesses in all sectors across Alberta

Two-thirds of the training costs (up to 100% if hiring an unemployed Albertan)
any time
Canada Training Benefit 

Residents of Canada, 25-65 years old, who have $10,000-150,000 in earnings for work.

$250+
income tax return
Skilled Immigrant Micro-Loan 

Whether you intend to work in the same field you trained in outside of Canada, or you wish to apply your transferable skills to a new career, this low-interest loan helps you cover the cost of education and related living expenses.

Up to $15,000 loan
N/A
Alumni Professional Development Grant 

Any alumnus of the University of Alberta

75% of course fee
monthly deadline
HRDF 

Employed by the University of Alberta as Non-Academic Staff (NASA)

$750 annually
Dec / Mar / Jun / Sep
                                                                                                                                       

I quite enjoyed the pro­gram and learned a lot. There is a real val­ue for small busi­ness own­ers to take it.

Social Media Certificate student

The course out­lines and assign­ments are great.

Social Media Certificate student