Content Marketing for Digital Media

Explore the prin­ci­ples of con­tent devel­op­ment, plan­ning, and man­age­ment in the dig­i­tal space. Under­stand the impor­tance of strong copy­writ­ing, pho­tog­ra­phy, videog­ra­phy, and design, and learn to devel­op strong omni-chan­nel con­tent while uti­liz­ing free tools that are avail­able to you. Learn how to adopt best prac­tices to plan a glob­al con­tent strat­e­gy, includ­ing objec­tives, met­rics, and guide­lines in devel­op­ing and eval­u­at­ing your com­mu­ni­ca­tions to cre­ate con­tent that is effec­tive and rel­e­vant to dif­fer­ent markets.
Course at a glance
  • Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation.
  • Understand how to hone in on your target audience and tailor your content to match their specific interests and needs.
  • Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI).
  • Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry.
  • Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
  • Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn

By the end of this course, you should be able to:

  • Understand the connections between different digital marketing channels and their content requirements.
  • Use readily available tools to quickly and successfully develop content.
  • Practice catering your content to different audiences while ensuring aligned outcomes.
  • Test and measure your content.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
  • Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.