Content Marketing for Digital Media
Course at a glance
- Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation.
- Understand how to hone in on your target audience and tailor your content to match their specific interests and needs.
- Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI).
- Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry.
- Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
- Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn
By the end of this course, you should be able to:
- Understand the connections between different digital marketing channels and their content requirements.
- Use readily available tools to quickly and successfully develop content.
- Practice catering your content to different audiences while ensuring aligned outcomes.
- Test and measure your content.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
- Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Currently counts towards:
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
When will this course be offered?
New course schedules are released each June and November.