Organic Digital Marketing Tactics

Learn how to lever­age cur­rent organ­ic dig­i­tal mar­ket­ing tac­tics and best prac­tices to begin build­ing an audi­ence and cap­tur­ing sales for your orga­ni­za­tion with­out spend­ing mon­ey on media. This course will intro­duce you to the prin­ci­ples of search engine opti­miza­tion (SEO), local cita­tion man­age­ment, rep­u­ta­tion man­age­ment, social media out­reach, and email mar­ket­ing, and will help you under­stand which tac­tics to choose and when.
Course at a glance
  • Engage in interactive group discussions, projects, analytical activities, and presentations.
  • Build relationships and network through forums, discussions, and group projects.
  • Gain valuable hands-on experience and develop skills in SEO analysis, keyword research, reputation management planning, copywriting, visualization, and more.
  • Aimed at business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
  • Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn

By the end of this course, you should be able to:

  • Demonstrate familiarity with the suite of free tools that are available to businesses from organizations like Google.
  • Understand the benefits and challenges of organic tactics and when their use is appropriate.
  • Know how to structure your website to best optimize it for strong search results.
  • Realize the importance of reputation management and be familiar with best practices for building your brand reputation.
  • Understand the basics of social media best practices and engagement.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • All required learning materials are provided through eClass at no additional cost.
  • Students will be required to sign up for Google Analytics and Google Search Console.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Scheduled for Fall/Winter:

Info & Register