Digital Marketing Capstone Project

    EXSM 3918 is offered this winter:

Inte­grate the the­o­ry, meth­ods, con­cepts, and tools you have learned from the pre­vi­ous core cours­es as you apply them to a real-world dig­i­tal mar­ket­ing project. Research, plan, exe­cute, present, and review a dig­i­tal mar­ket­ing plan that will con­front a busi­ness prob­lem and out­line a dig­i­tal solu­tion for it. Mir­ror­ing indus­try prac­tice, you will work as part of a team and oper­ate with­in an agile project man­age­ment frame­work. Pre­req­ui­site EXSM 3915, 3916, 3917 and 5512
Course at a glance

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Mar 4, 2024Apr 21, 2024



6:00 pm – 7:30 pm MT





Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Laurenne SprattID: laurenne-spratt

Laurenne Spratt is an award-winning marketing and communications leader with more than a decade of experience in business administration, digital marketing, e-commerce, online reputation, and marketing strategy. A true believer in lifelong learning, she holds a BA and an MBA, in addition to Google Ads and Analytics certifications, a Digital Marketing Professional certification, and an in-progress PhD in Management. Laurenne comes from a retail family business background and specializes in using digital strategies to grow customer experience and engagement. She has been teaching business, communications, and marketing at post-secondary institutions for several years. Laurenne is currently the Director of Brand at the University of Alberta.

Class info
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3918 is offered this winter: