Digital Marketing Capstone Project

Inte­grate the the­o­ry, meth­ods, con­cepts, and tools you have learned from the pre­vi­ous core cours­es as you apply them to a real-world dig­i­tal mar­ket­ing project. Research, plan, exe­cute, present, and review a dig­i­tal mar­ket­ing plan that will con­front a busi­ness prob­lem and out­line a dig­i­tal solu­tion for it. Mir­ror­ing indus­try prac­tice, you will work as part of a team and oper­ate with­in an agile project man­age­ment frame­work. Pre­req­ui­site EXSM 3915, 3916, 3917 and 5512
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