DIGITAL MARKETING CERTIFICATE PROGRAM
Course schedule-at-a-glance

Offered Format Sessions Fee

Complete 5 core courses:

EXSM 3915 Digital Marketing Foundations
L. Spratt
Apr 29
– Jun 16 2024
Online learning, asynchronous flexible; not real-time $595
EXSM 3916 Organic Digital Marketing Tactics not scheduled yet
EXSM 3917 Paid Digital Marketing Tactics
A. Khabra
Apr 29
– Jun 16 2024
Online learning, asynchronous flexible; not real-time $595
EXSM 3917 PREVIEW Paid Digital Marketing Tactics
A. Khabra
Apr 29
– Jun 16 2024
Online learning, asynchronous flexible; not real-time $
EXSM 3918 Digital Marketing Capstone Project
L. Spratt
Mar 4
– Apr 21 2024
Online learning, synchronous in progress $595
EXSM 5512 Analytics and Reporting for Digital Media
D. Ditomaso
Apr 29
– Jun 16 2024
Online learning, asynchronous flexible; not real-time $595
EXSM 5512 PREVIEW Analytics and Reporting for Digital Media
D. Ditomaso
Apr 29
– Jun 16 2024
Online learning, asynchronous flexible; not real-time $

Select 3 electives:

EXSM 3919 Content Marketing for Digital Media not scheduled yet
EXSM 5511 Integrated Social Media Marketing Strategy
B. Siddle
Mar 4
– Apr 21 2024
Online learning, asynchronous in progress $595
EXSM 5513 eCommerce Sales
S. Cunningham, S. Trafford
Mar 4
– Apr 21 2024
Online learning, asynchronous in progress $595
EXSM 3995 Intellectual Property and Copyright
R. Mann
Mar 4
– Apr 21 2024
Online learning, asynchronous in progress $595
EXSM 3998 Risk Management and Crisis Response Jun 24
– Aug 11 2024
Online learning, asynchronous flexible; not real-time $595
EXSM 3929 Digital Accessibility
J. Sanderson
Apr 30
– Jun 11 2024
Online learning, synchronous Tue:
6:30 pm-7:10 MT
$595
EXSM 3929 PREVIEW Digital Accessibility Apr 30
– Jun 11 2024
Online learning, asynchronous flexible; not real-time $

University of Alberta Extension uab.ca/extension