DIGITAL MARKETING
CERTIFICATE PROGRAM
Course schedule-at-a-glance
Offered | Format | Sessions | Fee | ||
---|---|---|---|---|---|
Complete 5 core courses: |
|||||
EXSM 3915 |
Digital Marketing Foundations
L. Spratt
|
Apr 29 – Jun 16 2024 |
Online learning, asynchronous | flexible; not real-time | $595 |
EXSM 3916 | Organic Digital Marketing Tactics | not scheduled yet | |||
EXSM 3917 |
Paid Digital Marketing Tactics
A. Khabra
|
Apr 29 – Jun 16 2024 |
Online learning, asynchronous | flexible; not real-time | $595 |
EXSM 3917 |
PREVIEW
Paid Digital Marketing Tactics
A.
Khabra
|
Apr 29 – Jun 16 2024 |
Online learning, asynchronous | flexible; not real-time | $ |
EXSM 3918 |
Digital Marketing Capstone Project
L. Spratt
|
Mar 4 – Apr 21 2024 |
Online learning, synchronous | in progress | $595 |
EXSM 5512 |
Analytics and Reporting for Digital Media
D. Ditomaso
|
Apr 29 – Jun 16 2024 |
Online learning, asynchronous | flexible; not real-time | $595 |
EXSM 5512 |
PREVIEW
Analytics and Reporting for Digital Media
D.
Ditomaso
|
Apr 29 – Jun 16 2024 |
Online learning, asynchronous | flexible; not real-time | $ |
Select 3 electives: |
|||||
EXSM 3919 | Content Marketing for Digital Media | not scheduled yet | |||
EXSM 5511 |
Integrated Social Media Marketing Strategy
B. Siddle
|
Mar 4 – Apr 21 2024 |
Online learning, asynchronous | in progress | $595 |
EXSM 5513 |
eCommerce Sales
S. Cunningham,
S. Trafford
|
Mar 4 – Apr 21 2024 |
Online learning, asynchronous | in progress | $595 |
EXSM 3995 |
Intellectual Property and Copyright
R. Mann
|
Mar 4 – Apr 21 2024 |
Online learning, asynchronous | in progress | $595 |
EXSM 3998 | Risk Management and Crisis Response |
Jun 24 – Aug 11 2024 |
Online learning, asynchronous | flexible; not real-time | $595 |
EXSM 3929 |
Digital Accessibility
J. Sanderson
|
Apr 30 – Jun 11 2024 |
Online learning, synchronous |
Tue:
6:30 pm-7:10 MT
|
$595 |
-
Online learning, synchronous:
These online courses feature a real-time, virtual classroom element, where students and instructors 'attend' scheduled online lectures, and interact at the same time. -
Online learning, asynchronous:
A flexible online experience, where you will move through the course material and activities at the same pace as the rest of the class. There are no real-time virtual classroom sessions to attend. - All courses have quizzes and/or a post-work component to be completed after the last course session. This information will be communicated to participants via the class syllabus.
- Courses may be cancelled due to insufficient enrolment; every effort will be made to notify registered students in a timely manner in this event.
- New schedules announced each June and November
- Questions: techprog@ualberta.ca
University of Alberta Extension uab.ca/extension