Paid Digital Marketing Tactics

Learn how to lever­age cur­rent paid dig­i­tal mar­ket­ing tac­tics and best prac­tices to expand your reach and ulti­mate­ly increase ROI for your orga­ni­za­tion. This course will intro­duce you to the prin­ci­ples of paid tac­tics such as paid social, paid search, dis­play, remar­ket­ing, and video adver­tis­ing. Learn when to use paid tac­tics, how to cre­ate and man­age a paid dig­i­tal mar­ket­ing bud­get, how to grow your con­ver­sion rate, and how to bench­mark your expens­es and bud­get performance.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Email

techprog@ualberta.ca

When will
this course be offered?

New course schedules are released each June and November.

Scheduled for Fall/Winter:

Info & Register