Risk Management and Crisis Response

    EXSM 3998 is offered this fall and winter:

Learn how to iden­ti­fy, pre­pare for, and man­age the risks inher­ent to a pro­fes­sion­al pres­ence on social media, as well as to rec­og­nize the impacts of emerg­ing prob­lems else­where online. Explore best prac­tices for pol­i­cy, pro­ce­dures, and guide­lines for social media with­in an orga­ni­za­tion. Draw on learn­ings from tra­di­tion­al media and pub­lic rela­tions con­cepts to pre­pare for and respond to emerg­ing issues. 

The risk management course gave me the tools to update my employer’s social media policy with support from People Services and create a risk register for the corporate communications team to use. This class used real life case studies to show how learning to manage risk can prevent issues from escalating into crises, help maintain business continuity, improve customer service and enhance public trust. I would recommend this course to anyone who is managing social media for their personal use or for an organization. ”

Karen G., Marketing and Communications Specialist, 2020
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Create your own Social Media Risk Register and Social Media Response Matrix.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand and articulate the social media-related risks to an organization.
  • Analyse an organization’s preparedness for the issues it might face.
  • Explain how an issue or crisis may emerge, how to manage it, and how to recover from it.
  • Develop online issues management and crisis communications and messages.
  • Develop organizational policies, procedures, and guidelines for social and digital media use.

Offered:

Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Sep 14, 2021Nov 1, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Adam RozenhartID: adam-rozenhart

With over 15 years of experience in marketing and communications strategy, planning, and execution, Adam Rozenhart is the editorial strategist at ATB Financial. He cut his teeth into the digital world as the co-founder and editor-in-chief of OilersNation.com, before moving to local agencies Calder Bateman Communications and DDB Edmonton, where he developed and executed award-winning digital marketing and communications strategies for dozens of clients. Do you remember NoHomophobes.com, Pride Tape, or PlentyOfSyph.com? That was Adam (with other terrific people).

Class info
Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Feb 15, 2022Apr 4, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Adam RozenhartID: adam-rozenhart

With over 15 years of experience in marketing and communications strategy, planning, and execution, Adam Rozenhart is the editorial strategist at ATB Financial. He cut his teeth into the digital world as the co-founder and editor-in-chief of OilersNation.com, before moving to local agencies Calder Bateman Communications and DDB Edmonton, where he developed and executed award-winning digital marketing and communications strategies for dozens of clients. Do you remember NoHomophobes.com, Pride Tape, or PlentyOfSyph.com? That was Adam (with other terrific people).

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3998 is offered this fall and winter: