eCommerce Sales and Marketing

Learn how to plan and cre­ate a com­plete sales and mar­ket­ing cam­paign for an online store sell­ing con­sumer goods. Plan a cam­paign based on the eight stages of the cus­tomer jour­ney, cre­at­ing con­tent assets for var­i­ous tac­tics includ­ing web­site prod­uct pages, mar­ket­ing emails, and cre­ative copy for inter­rup­tive mar­ket­ing ads. By the end of this course, you will have a roadmap of the essen­tial eCom­merce tac­tics need­ed to plan a real-world campaign.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
  • Investigate the impact of mobile platforms and cloud computing.
  • Examine the changing landscape of paid online marketing.
  • Develop a sales-focused marketing campaign by combining several marketing methods.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.


Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.