eCommerce Sales and Marketing

    EX 1111 is offered this fall:

Learn how to plan and cre­ate a com­plete sales and mar­ket­ing cam­paign for an online store sell­ing con­sumer goods. Plan a cam­paign based on the eight stages of the cus­tomer jour­ney, cre­at­ing con­tent assets for var­i­ous tac­tics includ­ing web­site prod­uct pages, mar­ket­ing emails, and cre­ative copy for inter­rup­tive mar­ket­ing ads. By the end of this course, you will have a roadmap of the essen­tial eCom­merce tac­tics need­ed to plan a real-world campaign.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
  • Investigate the impact of mobile platforms and cloud computing.
  • Examine the changing landscape of paid online marketing.
  • Develop a sales-focused marketing campaign by combining several marketing methods.


Oct 26, 2021Dec 13, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Scott Cunningham

Your Instructor

Scott CunninghamID: scott-cunningham

Simon Trafford

Your Instructor

Simon TraffordID: simon-trafford

Class info
  • This is an asyn­chro­nous online learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Open for registration until October 26, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: