eCommerce Sales

    EX 1111 is offered this fall:

Learn how to set up a ful­ly func­tion­ing eCom­merce store from start to fin­ish. This course will walk you through the most up-to-date meth­ods for cre­at­ing an online store that is opti­mized for con­ver­sion and built to sell. In addi­tion to set­ting up your home­page, col­lec­tion pages, prod­uct pages, and sub-pages, we will also cov­er prod­uct photography/​video, offer strat­e­gy, and copywriting.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Understand the basics of online sales and mobile marketing, including web marketing, email marketing, mobile marketing, and affiliate marketing.
  • Investigate the impact of mobile platforms and cloud computing.
  • Examine the changing landscape of paid online marketing.
  • Develop a sales-focused marketing campaign by combining several marketing methods.

Offered:

Take note:
  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Oct 25, 2022Dec 12, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Scott Cunningham

Your Instructor

Scott CunninghamID: scott-cunningham

Simon Trafford

Your Instructor

Simon TraffordID: simon-trafford

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • Required learning materials: you will be asked to purchase an ecommerce product (under $30 CAD + GST), which will be used to build an eCommerce campaign; you’re also required to buy a one-month subscription to a basic Shopify plan ($29 USD).
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: