Intellectual Property and Copyright

    EXSM 3995 is offered this winter:

Explore the eti­quette, ethics, and var­i­ous legal and pol­i­cy issues that affect how we use social media. Dis­cuss top­ics like copy­right, pri­va­cy, intel­lec­tu­al prop­er­ty, fair deal­ing, cre­ative com­mons, and the pub­lic domain. Learn how these issues play out dif­fer­ent­ly nation­al­ly and inter­na­tion­al­ly, as well as the impli­ca­tions of those dif­fer­ences for social media use.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Develop a working knowledge of ethical and legal issues in the context of social media communication.
  • Understand the term user-generated content and how it applies to both managing and using content online.
  • Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
  • Understand the basics of privacy protection as they relate to social media.
  • Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.

Offered:

Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Mar 4, 2024Apr 21, 2024
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Raquel Mann

Your Instructor

Raquel MannID: raquel-mann

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3995 is offered this winter: