Social Media Foundations

    EXSM 5510 is offered this summer and fall:

Explore key con­cepts used by pro­fes­sion­als to help grow your busi­ness or per­son­al brand through online mar­ket­ing and social media. Increase your knowl­edge of social media tools, web­site devel­op­ment and main­te­nance, web ana­lyt­ics, search engine uti­liza­tion, basic con­tent cre­ation, and copy­right. These trans­fer­able skills and strate­gies offer you the foun­da­tion need­ed to start engag­ing audi­ences across pop­u­lar social media platforms.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Identify the characteristics of and relationship between traditional and social media marketing.
  • Investigate appropriate tools for your purpose, audience, and content requirements.
  • Understand, navigate, and interact on current social media platforms, websites, and blogs.
  • Make use of available technologies to monitor, position, and measure other social media tools.

Offered:

Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Jul 5, 2022Aug 23, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

N Kathleen Van DusenID: n-kathleen-van-dusen

With 20 years of experience, is an award-winning public relations, marketing, and communications professional, as well as a post-secondary instructor. Kathleen has helped many organizations with multiple stakeholders "join the conversation" strategically, including the Art Gallery of Alberta, Alberta Catholic Social Services, EPCOR, Government of Alberta, and the University of Alberta. Her successes include co-authoring the Government of Alberta’s social media policy and growing EPCOR’s social presence from nearly non-existent to an Alberta utility industry leader in less than two years. Kathleen has a Master's Degree in Communications and Technology in which she examined making websites more accessible to audiences whose first language is not English.

Class info
Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Sep 6, 2022Oct 24, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

N Kathleen Van DusenID: n-kathleen-van-dusen

With 20 years of experience, is an award-winning public relations, marketing, and communications professional, as well as a post-secondary instructor. Kathleen has helped many organizations with multiple stakeholders "join the conversation" strategically, including the Art Gallery of Alberta, Alberta Catholic Social Services, EPCOR, Government of Alberta, and the University of Alberta. Her successes include co-authoring the Government of Alberta’s social media policy and growing EPCOR’s social presence from nearly non-existent to an Alberta utility industry leader in less than two years. Kathleen has a Master's Degree in Communications and Technology in which she examined making websites more accessible to audiences whose first language is not English.

Class info
Take note:
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Nov 1, 2022Dec 19, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Linda HoangID: linda-brown

One of Alberta’s leading social media strategists, Linda Hoang is a well-known blogger and content creator. Her professional and personal work revolves around using social media strategically and in engaging ways. She has worked with a range of organizations—from government to small businesses to non-profits—on social media strategy, consulting, and management. She has also delivered social media training to hundreds of learners. As a content creator, Linda has helped businesses big and small achieve their goals through the development of creative and engaging social media content.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 5510 is offered this summer and fall:

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