Social Media Foundations

    EXSM 5510 is offered this spring:

Explore key con­cepts used by pro­fes­sion­als to help grow your busi­ness or per­son­al brand through online mar­ket­ing and social media. Increase your knowl­edge of social media tools, web­site devel­op­ment and main­te­nance, web ana­lyt­ics, search engine uti­liza­tion, basic con­tent cre­ation, and copy­right. These trans­fer­able skills and strate­gies offer you the foun­da­tion need­ed to start engag­ing audi­ences across pop­u­lar social media platforms.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Identify the characteristics of and relationship between traditional and social media marketing.
  • Investigate appropriate tools for your purpose, audience, and content requirements.
  • Understand, navigate, and interact on current social media platforms, websites, and blogs.
  • Make use of available technologies to monitor, position, and measure other social media tools.


Apr 6, 2021May 25, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Linda Brown

Your Instructor

Linda BrownID: linda-brown

Class info
  • This is an asyn­chro­nous learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Open for registration until April 6, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 5510 is offered this spring:

You may also be interested in

Similar courses and workshops
EXSM 5514

Social Media Marketing

Learn the skills needed to maximize your social media imprint and impact. This course will focus on how to market across various social media platforms, and will cover subject matter such as how to...

Students will have a chance to put what they know into action. Working with a not-for-profit group, studens will work to create and deliver a social media campaign. This will allow students to create...

EXSM 3993
Starts Aug 10

Visual Communications for Social Media

Understand why and how decisions are made around visual communications and acquire the tools you’ll need to adapt to the ever-changing landscape of social...