Social Media Foundations

Explore key con­cepts used by pro­fes­sion­als to help grow your busi­ness or per­son­al brand through online mar­ket­ing and social media. Increase your knowl­edge of social media tools, web­site devel­op­ment and main­te­nance, web ana­lyt­ics, search engine uti­liza­tion, basic con­tent cre­ation, and copy­right. These trans­fer­able skills and strate­gies offer you the foun­da­tion need­ed to start engag­ing audi­ences across pop­u­lar social media platforms.
Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Identify the characteristics of and relationship between traditional and social media marketing.
  • Investigate appropriate tools for your purpose, audience, and content requirements.
  • Understand, navigate, and interact on current social media platforms, websites, and blogs.
  • Make use of available technologies to monitor, position, and measure other social media tools.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.


Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.