Digital Storytelling

    EXSM 3989 is offered this summer:

Learn about how social media has pro­vid­ed new ways to cre­ate and expe­ri­ence media-rich nar­ra­tive, as well as how the cre­ative use of dig­i­tal tools can offer excit­ing new pos­si­bil­i­ties for col­lab­o­ra­tion and shar­ing. Explore the essen­tials of sto­ry­telling and its use as an edu­ca­tion­al and mar­ket­ing tool in this online envi­ron­ment. Dis­cuss issues relat­ed to qual­i­ty of con­tent, memes, what it means to go viral and the qual­i­ty of writ­ing spe­cif­ic to the online environment.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Reflect upon current online technologies and platforms and their suitability for narrative.
  • Read, experience, and critique nonlinear and multimodal texts.
  • Use editing, storytelling, and other narrative techniques for effective social media content creation.
  • Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
  • Apply strong writing, editing, and critiquing skills for social networks and digital media.
  • Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.
  • Critique digital communications inc


Jun 22, 2021Aug 10, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Linda Brown

Your Instructor

Linda BrownID: linda-brown

Class info
  • This is an asyn­chro­nous learn­ing course. To start your online learn­ing expe­ri­ence at the Fac­ul­ty of Exten­sion, vis­it https://​ext​-leo​.ca/​s​t​u​d​e​n​t​s​/​e​c​l​a​s​s​-​e​s​s​e​n​t​ials/
  • 21 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Open for registration until June 22, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3989 is offered this summer: