Social Media Foundations
EX 1111 is offered this spring:
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Identify the characteristics of and relationship between traditional and social media marketing.
- Investigate appropriate tools for your purpose, audience, and content requirements.
- Understand, navigate, and interact on current social media platforms, websites, and blogs.
- Make use of available technologies to monitor, position, and measure other social media tools.
Offered:
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Apr 29, 2024Jun 16, 2024
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Linda HoangID: linda-brown
One of Alberta’s leading social media strategists, Linda Hoang is a well-known blogger and content creator. Her professional and personal work revolves around using social media strategically and in engaging ways. She has worked with a range of organizations—from government to small businesses to non-profits—on social media strategy, consulting, and management. She has also delivered social media training to hundreds of learners. As a content creator, Linda has helped businesses big and small achieve their goals through the development of creative and engaging social media content.
Class info
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This is an asynchronous online learning course.
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21 course hours in total
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Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards:
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└ core course
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.