Content Marketing for Digital Media

    EXSM 3919 is offered this fall:

Explore the prin­ci­ples of con­tent devel­op­ment, plan­ning, and man­age­ment in the dig­i­tal space. Under­stand the impor­tance of strong copy­writ­ing, pho­tog­ra­phy, videog­ra­phy, and design, and learn to devel­op strong omni-chan­nel con­tent while uti­liz­ing free tools that are avail­able to you. Learn how to adopt best prac­tices to plan a glob­al con­tent strat­e­gy, includ­ing objec­tives, met­rics, and guide­lines in devel­op­ing and eval­u­at­ing your com­mu­ni­ca­tions to cre­ate con­tent that is effec­tive and rel­e­vant to dif­fer­ent markets.


Oct 25, 2021Dec 12, 2021
Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Haidee KongpreechaID: haidee-kongpreecha

Haidee Kongpreecha has over 13 years of experience in marketing with a specific focus in digital. She has worked with many types of businesses, from entrepreneurs and startups to corporate businesses and non-profit organizations. Haidee is especially interested in working with small businesses, setting them up for rapid growth, independence, and scalability. Over the last five years, Haidee has become immersed in education and learning experience design. With a unique background that blends marketing and education, she has been fortunate to participate in numerous panel discussions, innovation challenges, hackathons, and impact-focused events as a mentor, judge, or speaker, and has helped many digital creatives break into the tech industry.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3919 is offered this fall: