Digital Marketing Capstone Project

    EXSM 3918 is offered this winter:

Inte­grate the the­o­ry, meth­ods, con­cepts, and tools you have learned from the pre­vi­ous core cours­es as you apply them to a real-world dig­i­tal mar­ket­ing project. Research, plan, exe­cute, present, and review a dig­i­tal mar­ket­ing plan that will con­front a busi­ness prob­lem and out­line a dig­i­tal solu­tion for it. Mir­ror­ing indus­try prac­tice, you will work as part of a team and oper­ate with­in an agile project man­age­ment frame­work. Pre­req­ui­site EXSM 3915, 3916, 3917 and 5512
Course at a glance

This course will be offered in Summer 2022.
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Mar 6, 2023Apr 23, 2023

6:00 pm – 7:30 pm MT



6:00 pm – 7:30 pm MT





Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Haidee KongpreechaID: haidee-kongpreecha

Haidee Kongpreecha has over 13 years of experience in marketing with a specific focus in digital. She has worked with many types of businesses, from entrepreneurs and startups to corporate businesses and non-profit organizations. Haidee is especially interested in working with small businesses, setting them up for rapid growth, independence, and scalability. Over the last five years, Haidee has become immersed in education and learning experience design. With a unique background that blends marketing and education, she has been fortunate to participate in numerous panel discussions, innovation challenges, hackathons, and impact-focused events as a mentor, judge, or speaker, and has helped many digital creatives break into the tech industry.

Class info
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3918 is offered this winter: