Digital Marketing Capstone Project

Inte­grate the the­o­ry, meth­ods, con­cepts, and tools you have learned from the pre­vi­ous core cours­es as you apply them to a real-world dig­i­tal mar­ket­ing project. Research, plan, exe­cute, present, and review a dig­i­tal mar­ket­ing plan that will con­front a busi­ness prob­lem and out­line a dig­i­tal solu­tion for it. Mir­ror­ing indus­try prac­tice, you will work as part of a team and oper­ate with­in an agile project man­age­ment frame­work. Pre­req­ui­site EXSM 3915, 3916, 3917 and 5512
Course at a glance

This course will be offered in Summer 2022.
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Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

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Email

techprog@ualberta.ca

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

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