Digital Marketing Capstone Project

Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Laurenne SprattID: laurenne-spratt

Laurenne Spratt is an award-winning marketing and communications leader with more than a decade of experience in business administration, digital marketing, e-commerce, online reputation, and marketing strategy. A true believer in lifelong learning, she holds a BA and an MBA, in addition to Google Ads and Analytics certifications, a Digital Marketing Professional certification, and an in-progress PhD in Management. Laurenne comes from a retail family business background and specializes in using digital strategies to grow customer experience and engagement. She has been teaching business, communications, and marketing at post-secondary institutions for several years. Laurenne is currently the Director of Brand at the University of Alberta.

Class info

• This is a syn­chro­nous online learn­ing course. 
• Cost assistance: may be eli­gi­ble for the Cana­da-Alber­ta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
  — view all 28 funding opportunities
• Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.