Paid Digital Marketing Tactics
Learn how to leverage current paid digital marketing tactics and best practices to expand your reach and ultimately increase ROI for your organization. This course will introduce you to the principles of paid tactics such as paid social, paid search, display, remarketing, and video advertising. Learn when to use paid tactics, how to create and manage a paid digital marketing budget, how to grow your conversion rate, and how to benchmark your expenses and budget performance.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Currently counts towards:
-
└ core course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
When will this course be offered?
New course schedules are released each June and November.
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Checkout:
new to UAlberta
Call Continuing Education Student Services Office at 780-492-3113
or Information Services and Technology (IST) at 780-492-9400
Questions about our courses?
780-492-3113
or email