Organic Digital Marketing Tactics
EXSM 3916 is offered this summer and winter:
Course at a glance
- Engage in interactive group discussions, projects, analytical activities, and presentations.
- Build relationships and network through forums, discussions, and group projects.
- Gain valuable hands-on experience and develop skills in SEO analysis, keyword research, reputation management planning, copywriting, visualization, and more.
- Aimed at business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
- Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn
By the end of this course, you should be able to:
- Demonstrate familiarity with the suite of free tools that are available to businesses from organizations like Google.
- Understand the benefits and challenges of organic tactics and when their use is appropriate.
- Know how to structure your website to best optimize it for strong search results.
- Realize the importance of reputation management and be familiar with best practices for building your brand reputation.
- Understand the basics of social media best practices and engagement.
Offered:
Take note:
- All required learning materials are provided through eClass at no additional cost.
- Students will be required to sign up for Google Analytics and Google Search Console.
Jul 3, 2023Aug 20, 2023
Asynchronous online learning, eClass
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Ameet KhabraID: ameet-khabra
Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to teach future generations of PPC pros at the university level and design dazzling campaign strategies to help her clients achieve faster business growth with digital ads.
Class info
-
This is an asynchronous online learning course.
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
Take note:
- All required learning materials are provided through eClass at no additional cost.
- Students will be required to sign up for Google Analytics and Google Search Console.
Jan 8, 2024Feb 26, 2024
Asynchronous online learning, eClass
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Ameet KhabraID: ameet-khabra
Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to teach future generations of PPC pros at the university level and design dazzling campaign strategies to help her clients achieve faster business growth with digital ads.
Class info
-
This is an asynchronous online learning course.
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- All required learning materials are provided through eClass at no additional cost.
- Students will be required to sign up for Google Analytics and Google Search Console.
Currently counts towards:
-
└ core course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.