Generative User Experience Research

Under­stand­ing your user is key to build­ing a suc­cess­ful expe­ri­ence. Learn how human-cen­tred design can gen­er­ate user insights using quan­ti­ta­tive and qual­i­ta­tive meth­ods such as sur­veys, inter­views and in-con­text obser­va­tions. This course will also teach stu­dents how to sum­ma­rize their research using Expe­ri­ence Map­ping, Jour­ney Map­ping, Per­sonas and Ser­vice Design Blue­print. This course will also touch upon legal and eth­i­cal concerns.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.