Generative User Experience Research

Under­stand­ing your user is key to build­ing a suc­cess­ful expe­ri­ence. Learn how human-cen­tred design can gen­er­ate user insights using quan­ti­ta­tive and qual­i­ta­tive meth­ods such as sur­veys, inter­views and in-con­text obser­va­tions. This course will also teach stu­dents how to sum­ma­rize their research using Expe­ri­ence Map­ping, Jour­ney Map­ping, Per­sonas and Ser­vice Design Blue­print. This course will also touch upon legal and eth­i­cal concerns.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Scheduled for Fall/Winter:

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