Content Marketing for Digital Media

    EX 1111 is offered this fall and spring:

Explore the prin­ci­ples of con­tent devel­op­ment, plan­ning, and man­age­ment in the dig­i­tal space. Under­stand the impor­tance of strong copy­writ­ing, pho­tog­ra­phy, videog­ra­phy, and design, and learn to devel­op strong omni-chan­nel con­tent while uti­liz­ing free tools that are avail­able to you. Learn how to adopt best prac­tices to plan a glob­al con­tent strat­e­gy, includ­ing objec­tives, met­rics, and guide­lines in devel­op­ing and eval­u­at­ing your com­mu­ni­ca­tions to cre­ate con­tent that is effec­tive and rel­e­vant to dif­fer­ent markets.
Course at a glance
  • Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation.
  • Understand how to hone in on your target audience and tailor your content to match their specific interests and needs.
  • Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI).
  • Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry.
  • Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
  • Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn

By the end of this course, you should be able to:

  • Understand the connections between different digital marketing channels and their content requirements.
  • Use readily available tools to quickly and successfully develop content.
  • Practice catering your content to different audiences while ensuring aligned outcomes.
  • Test and measure your content.

Offered:

Take note:
  • To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
  • Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Oct 25, 2021Dec 12, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Haidee KongpreechaID: haidee-kongpreecha

Haidee Kongpreecha has over 13 years of experience in marketing with a specific focus in digital. She has worked with many types of businesses, from entrepreneurs and startups to corporate businesses and non-profit organizations. Haidee is especially interested in working with small businesses, setting them up for rapid growth, independence, and scalability. Over the last five years, Haidee has become immersed in education and learning experience design. With a unique background that blends marketing and education, she has been fortunate to participate in numerous panel discussions, innovation challenges, hackathons, and impact-focused events as a mentor, judge, or speaker, and has helped many digital creatives break into the tech industry.

Class info
Take note:
  • To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
  • Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Apr 4, 2022May 22, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Haidee KongpreechaID: haidee-kongpreecha

Haidee Kongpreecha has over 13 years of experience in marketing with a specific focus in digital. She has worked with many types of businesses, from entrepreneurs and startups to corporate businesses and non-profit organizations. Haidee is especially interested in working with small businesses, setting them up for rapid growth, independence, and scalability. Over the last five years, Haidee has become immersed in education and learning experience design. With a unique background that blends marketing and education, she has been fortunate to participate in numerous panel discussions, innovation challenges, hackathons, and impact-focused events as a mentor, judge, or speaker, and has helped many digital creatives break into the tech industry.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
  • Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall and spring: