Content Marketing for Digital Media
EX 1111 is offered this fall:
Course at a glance
- Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation.
- Understand how to hone in on your target audience and tailor your content to match their specific interests and needs.
- Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI).
- Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry.
- Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
- Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn
By the end of this course, you should be able to:
- Understand the connections between different digital marketing channels and their content requirements.
- Use readily available tools to quickly and successfully develop content.
- Practice catering your content to different audiences while ensuring aligned outcomes.
- Test and measure your content.
Offered:
Take note:
- To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
- Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Oct 30, 2023Dec 17, 2023
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Tyler ButlerID: tyler-butler
Class info
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This is an asynchronous online learning course.
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21 course hours in total
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Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
- Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Currently counts towards:
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.