Content Marketing for Digital Media

Explore the prin­ci­ples of con­tent devel­op­ment, plan­ning, and man­age­ment in the dig­i­tal space. Under­stand the impor­tance of strong copy­writ­ing, pho­tog­ra­phy, videog­ra­phy, and design, and learn to devel­op strong omni-chan­nel con­tent while uti­liz­ing free tools that are avail­able to you. Learn how to adopt best prac­tices to plan a glob­al con­tent strat­e­gy, includ­ing objec­tives, met­rics, and guide­lines in devel­op­ing and eval­u­at­ing your com­mu­ni­ca­tions to cre­ate con­tent that is effec­tive and rel­e­vant to dif­fer­ent markets.
Course at a glance
  • Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation.
  • Understand how to hone in on your target audience and tailor your content to match their specific interests and needs.
  • Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI).
  • Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry.
  • Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.
  • Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool.
What you will learn

By the end of this course, you should be able to:

  • Understand the connections between different digital marketing channels and their content requirements.
  • Use readily available tools to quickly and successfully develop content.
  • Practice catering your content to different audiences while ensuring aligned outcomes.
  • Test and measure your content.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser.
  • Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.
Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

When will
this course be offered?

New course schedules are released each June and November.

Scheduled for Fall/Winter:

Info & Register