Paid Digital Marketing Tactics

Learn how to lever­age cur­rent paid dig­i­tal mar­ket­ing tac­tics and best prac­tices to expand your reach and ulti­mate­ly increase ROI for your orga­ni­za­tion. This course will intro­duce you to the prin­ci­ples of paid tac­tics such as paid social, paid search, dis­play, remar­ket­ing, and video adver­tis­ing. Learn when to use paid tac­tics, how to cre­ate and man­age a paid dig­i­tal mar­ket­ing bud­get, how to grow your con­ver­sion rate, and how to bench­mark your expens­es and bud­get performance.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.


Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.