Paid Digital Marketing Tactics

    EX 1111 is offered this spring:

Learn how to lever­age cur­rent paid dig­i­tal mar­ket­ing tac­tics and best prac­tices to expand your reach and ulti­mate­ly increase ROI for your orga­ni­za­tion. This course will intro­duce you to the prin­ci­ples of paid tac­tics such as paid social, paid search, dis­play, remar­ket­ing, and video adver­tis­ing. Learn when to use paid tac­tics, how to cre­ate and man­age a paid dig­i­tal mar­ket­ing bud­get, how to grow your con­ver­sion rate, and how to bench­mark your expens­es and bud­get performance.


Apr 29, 2024Jun 16, 2024
Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Ameet KhabraID: ameet-khabra

Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to teach future generations of PPC pros at the university level and design dazzling campaign strategies to help her clients achieve faster business growth with digital ads.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this spring: