Organic Digital Marketing Tactics

    EX 1111 is offered this fall:

Learn how to lever­age cur­rent organ­ic dig­i­tal mar­ket­ing tac­tics and best prac­tices to begin build­ing an audi­ence and cap­tur­ing sales for your orga­ni­za­tion with­out spend­ing mon­ey on media. This course will intro­duce you to the prin­ci­ples of search engine opti­miza­tion (SEO), local cita­tion man­age­ment, rep­u­ta­tion man­age­ment, social media out­reach, and email mar­ket­ing, and will help you under­stand which tac­tics to choose and when.

Offered:

Sep 6, 2021Oct 24, 2021
Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Ameet KhabraID: ameet-khabra

Ameet Khabra has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to teach future generations of PPC pros at the university level and design dazzling campaign strategies to help her clients achieve faster business growth with digital ads.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: