Generative User Experience Research

    EXSM 3925 is offered this winter:

Under­stand­ing your user is key to build­ing a suc­cess­ful expe­ri­ence. Learn how human-cen­tred design can gen­er­ate user insights using quan­ti­ta­tive and qual­i­ta­tive meth­ods such as sur­veys, inter­views and in-con­text obser­va­tions. This course will also teach stu­dents how to sum­ma­rize their research using Expe­ri­ence Map­ping, Jour­ney Map­ping, Per­sonas and Ser­vice Design Blue­print. This course will also touch upon legal and eth­i­cal concerns.


Jan 8, 2024Feb 26, 2024
Asyn­chro­nous online learning, eClass

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Justin SchererID: justin-scherer

Justin Scherer has been conducting research and designing software for a decade or so. He has worked for multi-national banks, national marketing campaigns, and small humanitarian not-for-profits; as a design team of one and on big teams; surrounded by whiteboards and ping pong tables at an office and from a home office with asynchronous, distributed teams in a dozen timezones on every inhabited continent. His most recent work has been on tech for crisis response and the humanitarian sector, as well as on developer tools and fintech products. As the Head of Design at Hover, Justin is building an offline-first, trans-institutional personal finance app called Stax.

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSM 3925 is offered this winter: