5 Courses + 3 Electives

 

21 Hours Per Course

 

Online

 

 

Program Description

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

 

Is This Program Right For You?

This program is designed for individuals who are:

  • 🗸 Busy people juggling career and personal commitments
  • 🗸 Marketers wanting to add new digital marketing skills
  • 🗸Learn­ers look­ing to get into the field of mar­ket­ing, change careers, or help their busi­ness grow

 

Questions? Contact us at techprog@ualberta.ca

 

 

What You'll Learn
  • 🗸Direct­ly from indus­try lead­ers about cur­rent approach­es and tools in digital marketing
  • 🗸Understand the landscape of digital marketing as it relates to growing a business
  • 🗸 Keep up-to-date with the most recent trends in digital marketing

 

What You'll Earn
  • 🗸 Upon completion of all program requirements, you will receive a Digital Marketing Certificate.

 

Cost +
  • Approximate cost of the full program:$5,160 CAD effective Fall 2025
  • Submit your program declaration at no extra cost
  • Flexible payment – pay course-by-course as you go
  • Courses are GST-exempt.
  • Some courses may require additional resources, such as textbooks
Program Details +
  • This program is comprised of five core courses and three electives. Each course is 21 hours in length, for a total of 168 instructional hours.
  • This program is designed for part-time study and can generally be completed within one to two years.
  • With the exception of the Digital Marketing Capstone Project, courses have no prerequisites and can be taken in any order. It is recommended that you take Digital Marketing Foundations in the first semester.
  • Students have the flexibility to schedule courses around their availability. Typically students complete 1-3 courses per semester.
  • Courses are graded with assessments. This might include quizzes, exams, discussion forums, papers, and presentations.
  • Courses are offered online synchronously and/or asynchronously. Please check the course section for details. Further details on delivery formats can be found here
  • Course materials are shared in CE Canvas. Some courses may require additional resources, such as textbooks
Funding & Scholarships +

You could be eligible for funding and scholarships – explore your Funding and Scholarship Opportunities.

Receiving Your Certificate +
  • After you successfully complete your program requirements, you’ll receive an email letting you know when your certificate is ready. If you have any questions about your credentials, please contact the program office. Once you receive your certificate, you’ll also be eligible to become a UAlberta Associate Alumni.
Transferability +
International Students +
  • International Students are welcome to enroll and pay the same course fees as local students.
  • Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
  • Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Student Services + Resources +

Application

Name
Digital Marketing Certificate Program Declaration
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