Analytics and Reporting for Digital Media
EX 1111 is offered this winter and spring:
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
- Identify the characteristics of social measures as they apply to traditional and digital media.
- Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
- Describe the benefits and challenges associated with applying social media analytics to business objectives.
- Develop a reporting framework that conveys the information acquired from social media analytics.
Offered:
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions
- You are required to have a valid Google account. You can use your University of Alberta account for this purpose, or another account if you wish. You will need to access Google Analytics, Google Tag Manager, and Google Data Studio.
- It is recommended to also have a valid Facebook account, but this is not required.
- Take some time before the course and become familiar with the four above-noted platforms. A basic understanding of the content, layout and navigation will help ensure we all start with some basic knowledge and can progress together into in-depth discussion around the measurements andAnalysis, that will ensure you are using these tools successfully.
- It is useful, but not required, to have a working knowledge of HTML.
Feb 27, 2023Apr 16, 2023
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Dana DiTomasoID: dana-ditomaso
Dana DiTomaso is president and partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes her clients to set goals and track data, so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
Class info
-
This is an asynchronous online learning course.
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions
- You are required to have a valid Google account. You can use your University of Alberta account for this purpose, or another account if you wish. You will need to access Google Analytics, Google Tag Manager, and Google Data Studio.
- It is recommended to also have a valid Facebook account, but this is not required.
- Take some time before the course and become familiar with the four above-noted platforms. A basic understanding of the content, layout and navigation will help ensure we all start with some basic knowledge and can progress together into in-depth discussion around the measurements andAnalysis, that will ensure you are using these tools successfully.
- It is useful, but not required, to have a working knowledge of HTML.
May 1, 2023Jun 18, 2023
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Dana DiTomasoID: dana-ditomaso
Dana DiTomaso is president and partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes her clients to set goals and track data, so that they understand what strategies and tactics bring value and what is just a waste of money. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
Class info
-
This is an asynchronous online learning course.
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions
- You are required to have a valid Google account. You can use your University of Alberta account for this purpose, or another account if you wish. You will need to access Google Analytics, Google Tag Manager, and Google Data Studio.
- It is recommended to also have a valid Facebook account, but this is not required.
- Take some time before the course and become familiar with the four above-noted platforms. A basic understanding of the content, layout and navigation will help ensure we all start with some basic knowledge and can progress together into in-depth discussion around the measurements andAnalysis, that will ensure you are using these tools successfully.
- It is useful, but not required, to have a working knowledge of HTML.
Currently counts towards:
-
└ core course
-
└ core course
-
└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.