Developing an Integrated Social Media Strategy
EX 1111 is offered this summer, fall and winter:
Build an effective online presence through a strong marketing strategy that reflects your organizational culture. Learn about best practices for social media and marketing across various platforms, building and strengthening organizational reputation and brand online, strategic planning and development, how to build a social media following, and steps for executing an integrated strategic social media marketing plan.
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Learn all the steps and develop your own integrated social media marketing plan.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Articulate how social media can be used for strategic communication, brand & reputation, and marketing.
- Identify your social media persona.
- Develop an awareness of the different approaches required for each platform.
- Understand the difference between organic, earned, and paid marketing.
- Acquire knowledge and skills to integrate social media technologies into your marketing plan.
- Apply key concepts and methods related to marketing by using a social media platform for strategic marketing purposes.
- Develop an integrated social media marketing plan.
Offered:
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Jun 15, 2021Aug 3, 2021
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Bryan LeungID: bryan-leung
Your Instructor
Brian SiddleID: brian-siddle
Class info
-
This is an asynchronous learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 26 funding opportunities
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Department consent required to register. Please contact us at extnreg@ualberta.ca
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Sep 14, 2021Nov 1, 2021
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Bryan LeungID: bryan-leung
Your Instructor
Brian SiddleID: brian-siddle
Class info
-
This is an asynchronous online learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 26 funding opportunities
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until September 14, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Jan 11, 2022Feb 28, 2022
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Bryan LeungID: bryan-leung
Your Instructor
Brian SiddleID: brian-siddle
Class info
-
This is an asynchronous online learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 26 funding opportunities
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until January 11, 2022. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
Currently counts towards
-
└ core course
-
└ elective course
We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
You can register for and take a course without applying and enrolling into the program.
Looking for different course dates?
New course schedules are released each June and November.