Digital Storytelling
EX 1111 is offered this fall:
Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Reflect upon current online technologies and platforms and their suitability for narrative.
- Read, experience, and critique nonlinear and multimodal texts.
- Use editing, storytelling, and other narrative techniques for effective social media content creation.
- Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
- Apply strong writing, editing, and critiquing skills for social networks and digital media.
- Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.
- Critique digital communications inc
Offered:
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Oct 30, 2023Dec 17, 2023
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details

Your Instructor
Adam RozenhartID: adam-rozenhart
With over 15 years of experience in marketing and communications strategy, planning, and execution, Adam Rozenhart is the editorial strategist at ATB Financial. He cut his teeth into the digital world as the co-founder and editor-in-chief of OilersNation.com, before moving to local agencies Calder Bateman Communications and DDB Edmonton, where he developed and executed award-winning digital marketing and communications strategies for dozens of clients. Do you remember NoHomophobes.com, Pride Tape, or PlentyOfSyph.com? That was Adam (with other terrific people).
Class info
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This is an asynchronous online learning course.
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21 course hours in total
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Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 28 funding opportunities -
Please be advised that some of our courses fill quickly, early registration is encouraged to secure your spot. See our refunds, withdrawals & transfers policies for detailed information.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards:
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└ elective course
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.