Digital Storytelling

    EX 1111 is offered this fall and winter:

Learn about how social media has pro­vid­ed new ways to cre­ate and expe­ri­ence media-rich nar­ra­tive, as well as how the cre­ative use of dig­i­tal tools can offer excit­ing new pos­si­bil­i­ties for col­lab­o­ra­tion and shar­ing. Explore the essen­tials of sto­ry­telling and its use as an edu­ca­tion­al and mar­ket­ing tool in this online envi­ron­ment. Dis­cuss issues relat­ed to qual­i­ty of con­tent, memes, what it means to go viral and the qual­i­ty of writ­ing spe­cif­ic to the online environment.

Course at a glance
  • Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn

By the end of this course, you should be able to:

  • Reflect upon current online technologies and platforms and their suitability for narrative.
  • Read, experience, and critique nonlinear and multimodal texts.
  • Use editing, storytelling, and other narrative techniques for effective social media content creation.
  • Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
  • Apply strong writing, editing, and critiquing skills for social networks and digital media.
  • Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.
  • Critique digital communications inc

Offered:

Take note:
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Oct 19, 2021Dec 6, 2021
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Linda HoangID: linda-brown

One of Alberta’s leading social media strategists, Linda Hoang is a well-known blogger and content creator. Her professional and personal work revolves around using social media strategically and in engaging ways. She has worked with a range of organizations—from government to small businesses to non-profits—on social media strategy, consulting, and management. She has also delivered social media training to hundreds of learners. As a content creator, Linda has helped businesses big and small achieve their goals through the development of creative and engaging social media content.

Class info
Take note:
  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Feb 1, 2022Mar 21, 2022
Asyn­chro­nous online learning, eClass

21 hours of instruction

In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Your Instructor

Adam RozenhartID: adam-rozenhart

With over 15 years of experience in marketing and communications strategy, planning, and execution, Adam Rozenhart is the editorial strategist at ATB Financial. He cut his teeth into the digital world as the co-founder and editor-in-chief of OilersNation.com, before moving to local agencies Calder Bateman Communications and DDB Edmonton, where he developed and executed award-winning digital marketing and communications strategies for dozens of clients. Do you remember NoHomophobes.com, Pride Tape, or PlentyOfSyph.com? That was Adam (with other terrific people).

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
  • You will be expected to have existing social media accounts or to create them prior to the course start date.
  • This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
  • Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall and winter: