Digital Storytelling
EX 1111 is offered this winter and summer:
Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.
Course at a glance
- Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
What you will learn
By the end of this course, you should be able to:
- Reflect upon current online technologies and platforms and their suitability for narrative.
- Read, experience, and critique nonlinear and multimodal texts.
- Use editing, storytelling, and other narrative techniques for effective social media content creation.
- Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
- Apply strong writing, editing, and critiquing skills for social networks and digital media.
- Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.
- Critique digital communications inc
Offered:
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Feb 1, 2022Mar 21, 2022
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Adam RozenhartID: adam-rozenhart
With over 15 years of experience in marketing and communications strategy, planning, and execution, Adam Rozenhart is the editorial strategist at ATB Financial. He cut his teeth into the digital world as the co-founder and editor-in-chief of OilersNation.com, before moving to local agencies Calder Bateman Communications and DDB Edmonton, where he developed and executed award-winning digital marketing and communications strategies for dozens of clients. Do you remember NoHomophobes.com, Pride Tape, or PlentyOfSyph.com? That was Adam (with other terrific people).
Class info
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This is an asynchronous online learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
-
21 course hours in total
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Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 27 funding opportunities
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until February 1, 2022. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Jul 5, 2022Aug 22, 2022
Asynchronous online learning, eClass
21 hours of instruction
In asynchronous online courses, students are expected to move through the course material at the same pace as their peers, but there are no real-time virtual classroom sessions to attend. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Linda HoangID: linda-brown
One of Alberta’s leading social media strategists, Linda Hoang is a well-known blogger and content creator. Her professional and personal work revolves around using social media strategically and in engaging ways. She has worked with a range of organizations—from government to small businesses to non-profits—on social media strategy, consulting, and management. She has also delivered social media training to hundreds of learners. As a content creator, Linda has helped businesses big and small achieve their goals through the development of creative and engaging social media content.
Class info
-
This is an asynchronous online learning course. To start your online learning experience at the Faculty of Extension, visit https://ext-leo.ca/students/eclass-essentials/
-
21 course hours in total
-
Cost assistance: may be eligible for the Canada-Alberta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
— view all 27 funding opportunities
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until July 5, 2022. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- You will be expected to have existing social media accounts or to create them prior to the course start date.
- This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- Students are encouraged to build relationships and network with their classmates through forums and discussions.
Currently counts towards:
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└ core course
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└ elective course
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
Looking for different course dates?
New course schedules are released each June and November.