SMT Marketing

    EX 1111 is offered this fall:

Par­tic­i­pants will learn the role and pur­pose of mar­ket­ing with a spe­cial empha­sis on how mar­ket­ing affects sup­ply man­age­ment. The dif­fer­ences between mar­ket­ing and sales, mar­ket­ing prod­ucts and ser­vices, as well as B2B and B2C mar­ket­ing will be addressed. Mar­ket research, under­stand­ing your com­pe­ti­tion, mar­ket seg­men­ta­tion and mar­ket selec­tion are key top­ics cov­ered. Among the oth­er sub­jects dis­cussed is the mar­ket­ing mix: the 4 Ps” of prod­uct, pric­ing, place and pro­mo­tion. Strate­gies for mar­ket lead­ers and mar­ket fol­low­ers will also be outlined.

Offered:

Sep 24, 2022Sep 25, 2022
Mondays

Tuesdays

Wednesdays

Thursdays

Fridays

Saturdays

8:30 am – 4:30 pm MT

Sundays

8:30 am – 4:30 pm MT

In-per­son (face-to-face) learning, downtown Edmonton

In-person courses are taken entirely in-class. for­mat details

Classes take place on the second floor of Enterprise Square, 10230–Jasper Avenue, downtown Edmonton.

Frank Saccucci

Your Instructor

Frank SaccucciID: frank-saccucci

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: