SMT Marketing

    EX 1111 is offered this winter:

Par­tic­i­pants will learn the role and pur­pose of mar­ket­ing with a spe­cial empha­sis on how mar­ket­ing affects sup­ply man­age­ment. The dif­fer­ences between mar­ket­ing and sales, mar­ket­ing prod­ucts and ser­vices, as well as B2B and B2C mar­ket­ing will be addressed. Mar­ket research, under­stand­ing your com­pe­ti­tion, mar­ket seg­men­ta­tion and mar­ket selec­tion are key top­ics cov­ered. Among the oth­er sub­jects dis­cussed is the mar­ket­ing mix: the 4 Ps” of prod­uct, pric­ing, place and pro­mo­tion. Strate­gies for mar­ket lead­ers and mar­ket fol­low­ers will also be outlined.


Mar 5, 2022Mar 6, 2022






8:30 am – 4:30 pm MT


8:30 am – 4:30 pm MT

Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Frank Saccucci

Your Instructor

Frank SaccucciID: frank-saccucci

Class info
  • This is a syn­chro­nous course that fea­tures live online activ­i­ties at pre­de­ter­mined times. For the real-time class­room ses­sions, a com­put­er with both audio input and out­put (such as a micro­phone-equipped head­set) is required. To start your online learn­ing expe­ri­ence vis­it www​.ext​-leo​.ca/​s​t​u​dents
  • Cost assistance: may be eli­gi­ble for the Cana­da-Alber­ta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
    — view all 27 funding opportunities
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Open for registration until March 5, 2022. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this winter: