Marketing

    EXMGT 5584 is offered this spring:

In this course, you will explore the man­age­ment of mar­ket­ing, with empha­sis on mar­ket­ing research, analy­sis, plan­ning and con­trol. Case stud­ies will pro­vide an oppor­tu­ni­ty to apply mar­ket­ing prin­ci­ples in an exam­i­na­tion of Cana­di­an busi­ness problems.

Course at a glance
  • Fully online course, accessible through eClass, the University of Alberta’s eLearning management tool.
  • Learn through lectures and lively discussions, as you broaden your network and apply the course content to the context of your own work or organization and explore its implications for your professional practice.
  • Aimed at beginning to mid-career individuals interested in acquiring new workplace skills, this course will also benefit prospective or aspiring managers ready to take the next step in their careers.
What you will learn

  • Learn about vital marketing phases such as finding a need, helping to design a market-oriented product, and developing and executing a promotions program.
  • Explore the theory and application of marketing fundamentals, including topics like customer value, consumer behaviour, market research, market segmentation, marketing strategy, and the much-referred-to four Ps (product, price, promotion, and place).
  • Go deeper into the marketing concept method and acquire knowledge in areas such as the strategic marketing process, developing customer relationships and value, buyer behaviour, environmental scanning, organizational markets, market segmentation, measurement and targeting, new product development, product and brand management, and marketing communication.

Offered:

Apr 6, 2021Jun 22, 2021
Mondays

Tuesdays

6:15 pm – 9:30 pm MT

Wednesdays

Thursdays

Fridays

Saturdays

Sundays

Syn­chro­nous online learning, eClass

39 hours of instruction

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Frank Saccucci

Your Instructor

Frank SaccucciID: frank-saccucci

Textbook

Required

Crane

Marketing

10 edition

ISBN 9781259268809


UofA Book­store: 780.492.4215, www​.book​store​.ual​ber​ta​.ca

Class info
  • This is a syn­chro­nous course that fea­tures live online activ­i­ties at pre­de­ter­mined times. For the real-time class­room ses­sions, a com­put­er with both audio input and out­put (such as a micro­phone-equipped head­set) is required. To start your online learn­ing expe­ri­ence vis­it www​.ext​-leo​.ca/​s​t​u​dents
  • 39 course hours in total
  • Cost assistance: May be eli­gi­ble for the Cana­da-Alber­ta Job Grant and the Canada Training Benefit. (view all)
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at corporate.learning@ualberta.ca for pre­ferred pricing.
  • Open for registration until April 6, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Take note:

  • This is a graded course; assessment activities may include exams, projects, presentations, journals, or research papers.
  • Refer to the course syllabus for details on activities and assignments.
  • A textbook is required for this course; further information will be provided in the course syllabus.
  • Additional learning materials are provided through eClass at no additional cost.
Currently counts towards

We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EXMGT 5584 is offered this spring: