Marketing
EX 1111 is offered this spring:
In this course, you will explore the management of marketing, with emphasis on marketing research, analysis, planning and control. Case studies will provide an opportunity to apply marketing principles in an examination of Canadian business problems.
Course at a glance
- Fully online course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Learn through lectures and lively discussions, as you broaden your network and apply the course content to the context of your own work or organization and explore its implications for your professional practice.
- Aimed at beginning to mid-career individuals interested in acquiring new workplace skills, this course will also benefit prospective or aspiring managers ready to take the next step in their careers.
What you will learn
- Learn about vital marketing phases such as finding a need, helping to design a market-oriented product, and developing and executing a promotions program.
- Explore the theory and application of marketing fundamentals, including topics like customer value, consumer behaviour, market research, market segmentation, marketing strategy, and the much-referred-to four Ps (product, price, promotion, and place).
- Go deeper into the marketing concept method and acquire knowledge in areas such as the strategic marketing process, developing customer relationships and value, buyer behaviour, environmental scanning, organizational markets, market segmentation, measurement and targeting, new product development, product and brand management, and marketing communication.
Offered:
Evening sessions (Tue)
Apr 6, 2021Jun 22, 2021
6:15 pm – 9:30 pm MT
Synchronous online learning, eClass
39 hours of instruction
In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. format details
Your Instructor
Frank SaccucciID: frank-saccucci
Textbook
Required
Crane
Marketing
10 edition
Class info
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This is a synchronous course that features live online activities at predetermined times. For the real-time classroom sessions, a computer with both audio input and output (such as a microphone-equipped headset) is required. To start your online learning experience visit www.ext-leo.ca/students
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39 course hours in total
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Cost assistance: May be eligible for the Canada-Alberta Job Grant and the Canada Training Benefit. (view all)
Corporate multi-registration packages (groups of 4 or more) are available for most Extension courses. Contact us at corporate.learning@ualberta.ca for preferred pricing. -
Open for registration until April 6, 2021. If space is available you may register until the day the course starts.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- This is a graded course; assessment activities may include exams, projects, presentations, journals, or research papers.
- Refer to the course syllabus for details on activities and assignments.
- A textbook is required for this course; further information will be provided in the course syllabus.
- Additional learning materials are provided through eClass at no additional cost.
Currently counts towards
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Designation
in
Certified Administrative Professional
└ elective course
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Certificate
in
Management Development for APEGA
└39-hour elective course
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Certificate
in
Management Development
└39-hour elective course
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Designation
in
Certified in Management
└ elective course
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
You can register for and take a course without applying and enrolling into the program.
We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.
Looking for different course dates?
New course schedules are released each June and November.