Marketing
In this course, you will explore the management of marketing, with emphasis on marketing research, analysis, planning and control. Case studies will provide an opportunity to apply marketing principles in an examination of Canadian business problems.
Course at a glance
- Fully online course, accessible through eClass, the University of Alberta’s eLearning management tool.
- Learn through lectures and lively discussions, as you broaden your network and apply the course content to the context of your own work or organization and explore its implications for your professional practice.
- Aimed at beginning to mid-career individuals interested in acquiring new workplace skills, this course will also benefit prospective or aspiring managers ready to take the next step in their careers.
What you will learn
- Learn about vital marketing phases such as finding a need, helping to design a market-oriented product, and developing and executing a promotions program.
- Explore the theory and application of marketing fundamentals, including topics like customer value, consumer behaviour, market research, market segmentation, marketing strategy, and the much-referred-to four Ps (product, price, promotion, and place).
- Go deeper into the marketing concept method and acquire knowledge in areas such as the strategic marketing process, developing customer relationships and value, buyer behaviour, environmental scanning, organizational markets, market segmentation, measurement and targeting, new product development, product and brand management, and marketing communication.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Take note:
- This is a graded course; assessment activities may include exams, projects, presentations, journals, or research papers.
- Refer to the course syllabus for details on activities and assignments.
- A textbook is required for this course; further information will be provided in the course syllabus.
- Additional learning materials are provided through eClass at no additional cost.
Currently counts towards:
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└ elective course
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└39-hour elective course
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└ elective course
Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.
*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.
When will this course be offered?
New course schedules are released each June and November.
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Call Continuing Education Student Services Office at 780-492-3113
or Information Services and Technology (IST) at 780-492-9400