The Metrics of Engagement: How Impactful is Your Content

Most orga­ni­za­tions real­ize the impor­tance of hav­ing a dig­i­tal foot­print. We often talk about the need to cre­ate engag­ing and valu­able con­tent — but how can we be sure we are doing that? Ana­lyt­ics and their prop­er eval­u­a­tion allow us to know how well we are doing. Learn how to inter­pret your data, under­stand your met­rics, and quan­ti­fy the effects of mak­ing any changes in future ini­tia­tives. Explore ways of using infor­ma­tion gath­ered from your users’ behav­iour to opti­mize your mar­ket­ing strat­e­gy and con­tent cre­ation focus.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

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this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

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