The Metrics of Engagement: How Impactful is Your Content
Most organizations realize the importance of having a digital footprint. We often talk about the need to create engaging and valuable content — but how can we be sure we are doing that? Analytics and their proper evaluation allow us to know how well we are doing. Learn how to interpret your data, understand your metrics, and quantify the effects of making any changes in future initiatives. Explore ways of using information gathered from your users’ behaviour to optimize your marketing strategy and content creation focus.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
This is a skills-enhancing course in
You can register for and take a course without applying and enrolling into the program.
We recommend that you apply to the program as soon as possible to lock in your course requirements as they are subject to change.
Looking for different course dates?
New course schedules are released each June and November.
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