Strategic Digital Communication

With the rise of mis­trust sur­round­ing cor­po­ra­tions, the increase in user-gen­er­at­ed con­tent, reports of fake news, and the decline of local media cov­er­age, com­mu­ni­ca­tions pro­fes­sion­als can become invalu­able in today’s soci­ety by refo­cus­ing their orga­ni­za­tion’s strat­e­gy to empha­size brand jour­nal­ism and con­tent mar­ket­ing in the dig­i­tal sphere. Get an overview of how dig­i­tal dri­ves the com­mu­ni­ca­tions pro­fes­sion and learn prac­ti­cal tips for peak per­for­mance as we explore top­ics like cam­paign design, web writ­ing, influ­enc­ing influ­encers, online iden­ti­ty and social lis­ten­ing to max­i­mize metadata.