Strategic Digital Communication

With the rise of mis­trust sur­round­ing cor­po­ra­tions, the increase in user-gen­er­at­ed con­tent, reports of fake news, and the decline of local media cov­er­age, com­mu­ni­ca­tions pro­fes­sion­als can become invalu­able in today’s soci­ety by refo­cus­ing their orga­ni­za­tion’s strat­e­gy to empha­size brand jour­nal­ism and con­tent mar­ket­ing in the dig­i­tal sphere. Get an overview of how dig­i­tal dri­ves the com­mu­ni­ca­tions pro­fes­sion and learn prac­ti­cal tips for peak per­for­mance as we explore top­ics like cam­paign design, web writ­ing, influ­enc­ing influ­encers, online iden­ti­ty and social lis­ten­ing to max­i­mize metadata.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

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