Persuasive Communication

Per­sua­sion is a core pro­fes­sion­al skill, under­pin­ning much of our com­mu­ni­ca­tion. In this sem­i­nar, you will learn fun­da­men­tal aspects of per­sua­sion and how to apply them to become more con­vinc­ing in pre­sen­ta­tions, argu­ments, and con­ver­sa­tions. Top­ics cov­ered will include fun­da­men­tal per­sua­sive appeals, how to con­text and bias mod­i­fy per­sua­sion, crit­i­cal rhetor­i­cal tools, meth­ods for lever­ag­ing the right tool or tech­nique at the right time, and meth­ods of devel­op­ing and defend­ing strong arguments.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

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Interested in future offerings of this course? We can let you know when this course becomes available.