Persuasive Communication

    EX 1111 is offered this winter:

Per­sua­sion is a core pro­fes­sion­al skill, under­pin­ning much of our com­mu­ni­ca­tion. In this sem­i­nar, you will learn fun­da­men­tal aspects of per­sua­sion and how to apply them to become more con­vinc­ing in pre­sen­ta­tions, argu­ments, and con­ver­sa­tions. Top­ics cov­ered will include fun­da­men­tal per­sua­sive appeals, how to con­text and bias mod­i­fy per­sua­sion, crit­i­cal rhetor­i­cal tools, meth­ods for lever­ag­ing the right tool or tech­nique at the right time, and meth­ods of devel­op­ing and defend­ing strong arguments.


Mar 7, 2022

9:00 am – 4:30 pm MT







Blend­ed learn­ing (in-per­son + online), downtown Edmonton

Learning combines in-person and online activities. Students meet face-to-face on pre-scheduled in-person classes, but also engage in online learning through eClass, the University of Alberta’s eLearning management tool.for­mat details

Be sure to refer to your course schedule to learn more about when the class meets in person and when you’ll be completing work online.

Classes take place on the second floor of Enterprise Square, 10230–Jasper Avenue, downtown Edmonton.

Lauren Sergy

Your Instructor

Lauren SergyID: lauren-sergy

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this winter: