Securing Media Coverage (Press Releases)

Learn how to secure media cov­er­age to place your orga­ni­za­tion, project, or cam­paign in the head­lines, gen­er­at­ing sales and aware­ness as well as strength­en­ing your posi­tion­ing, cred­i­bil­i­ty, and SEO. Under­stand how to iden­ti­fy media out­lets that will reach your tar­get audi­ence, how to approach a jour­nal­ist, and how to devel­op a news­wor­thy hook to cap­ture their atten­tion. You will have the oppor­tu­ni­ty to write your own press release and pitch to receive con­struc­tive cri­tique, set­ting you up for suc­cess in future media outreach.