Securing Media Coverage (Press Releases)

    EX 1111 is offered this fall:

Learn how to secure media cov­er­age to place your orga­ni­za­tion, project, or cam­paign in the head­lines, gen­er­at­ing sales and aware­ness as well as strength­en­ing your posi­tion­ing, cred­i­bil­i­ty, and SEO. Under­stand how to iden­ti­fy media out­lets that will reach your tar­get audi­ence, how to approach a jour­nal­ist, and how to devel­op a news­wor­thy hook to cap­ture their atten­tion. You will have the oppor­tu­ni­ty to write your own press release and pitch to receive con­struc­tive cri­tique, set­ting you up for suc­cess in future media outreach.


Sep 8, 2021Sep 29, 2021



7:00 pm – 9:00 pm MT





Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Janis Galloway

Your Instructor

Janis GallowayID: janis-galloway

Class info
  • This is a syn­chro­nous course that fea­tures live online activ­i­ties at pre­de­ter­mined times. For the real-time class­room ses­sions, a com­put­er with both audio input and out­put is required. To start your online learn­ing expe­ri­ence vis­it www​.ext​-leo​.ca/​s​t​u​dents
  • Cost assistance: may be eli­gi­ble for the Cana­da-Alber­ta Job Grant, the Canada Training Benefit, and the Skilled Immigrant Micro-Loan.
    — view all 26 funding opportunities
    Cor­po­rate mul­ti-reg­is­tra­tion pack­ages (groups of 4 or more) are avail­able for most Exten­sion cours­es. Con­tact us at for pre­ferred pricing.
  • Open for registration until September 8, 2021. Register at least one week before the course start date to secure your spot. If space is available you may register until the day the course starts. Refunds, withdrawals & transfers policies
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

You can register for and take a course without applying and enrolling into the program.

Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: