Securing Media Coverage (Press Releases)

Learn how to secure media cov­er­age to place your orga­ni­za­tion, project, or cam­paign in the head­lines, gen­er­at­ing sales and aware­ness as well as strength­en­ing your posi­tion­ing, cred­i­bil­i­ty, and SEO. Under­stand how to iden­ti­fy media out­lets that will reach your tar­get audi­ence, how to approach a jour­nal­ist, and how to devel­op a news­wor­thy hook to cap­ture their atten­tion. You will have the oppor­tu­ni­ty to write your own press release and pitch to receive con­struc­tive cri­tique, set­ting you up for suc­cess in future media outreach.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

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Interested in future offerings of this course? We can let you know when this course becomes available.