Evaluating Business Opportunities

Expand your knowl­edge of run­ning a busi­ness, includ­ing learn­ing the dif­fer­ence between a sole pro­pri­etor­ship and a cor­po­ra­tion. Pre­pare a fea­si­bil­i­ty study under var­ied sce­nar­ios, and build an in-depth mar­ket­ing plan that links pro­mo­tion­al ini­tia­tives, includ­ing social media, with product/​service and price points. Case stud­ies will focus on past suc­cess­ful entre­pre­neur­ial ventures.
Course at a glance
  • 14 hours
  • Practical hands on skills
  • Bring your ideas to class and work through it
What you will learn

By the end of this microcredential, you should be able to:

  • How to start your own business.
  • Explore funding opportunities.
  • Create a business plan.
  • Marketing strategies.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:
Transferability
  • Elective credit in Management Development Certificate
Email

busprog@ualberta.ca

When will
this course be offered?

New course schedules are released each June and November.

Course not yet scheduled

This course is not currently scheduled, but may be offered in an upcoming term.

New course schedules are announced each June and November.

Sign up for updates

Interested in future offerings of this course? We can let you know when this course becomes available.