Evaluating Business Opportunities

    EX 1111 is offered this fall:

Expand your knowl­edge of run­ning a busi­ness, includ­ing learn­ing the dif­fer­ence between a sole pro­pri­etor­ship and a cor­po­ra­tion. Pre­pare a fea­si­bil­i­ty study under var­ied sce­nar­ios, and build an in-depth mar­ket­ing plan that links pro­mo­tion­al ini­tia­tives, includ­ing social media, with product/​service and price points. Case stud­ies will focus on past suc­cess­ful entre­pre­neur­ial ventures.
Course at a glance
  • 14 hours
  • Practical hands on skills
  • Bring your ideas to class and work through it
What you will learn

By the end of this microcredential, you should be able to:

  • How to start your own business.
  • Explore funding opportunities.
  • Create a business plan.
  • Marketing strategies.


Nov 18, 2023Nov 19, 2023






8:30 am – 4:30 pm MT


8:30 am – 4:30 pm MT

Syn­chro­nous online learning, eClass

14 hours of instruction

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

  • Elective credit in Management Development Certificate
Looking for
different course dates?

New course schedules are released each June and November.

EX 1111 is offered this fall: