SMT Marketing

    EXSCMA 5697 is offered this winter:

Par­tic­i­pants will learn the role and pur­pose of mar­ket­ing with a spe­cial empha­sis on how mar­ket­ing affects sup­ply man­age­ment. The dif­fer­ences between mar­ket­ing and sales, mar­ket­ing prod­ucts and ser­vices, as well as B2B and B2C mar­ket­ing will be addressed. Mar­ket research, under­stand­ing your com­pe­ti­tion, mar­ket seg­men­ta­tion and mar­ket selec­tion are key top­ics cov­ered. Among the oth­er sub­jects dis­cussed is the mar­ket­ing mix: the 4 Ps” of prod­uct, pric­ing, place and pro­mo­tion. Strate­gies for mar­ket lead­ers and mar­ket fol­low­ers will also be outlined.


Mar 16, 2024Mar 17, 2024






8:30 am – 4:30 pm MT


8:30 am – 4:30 pm MT

Syn­chro­nous online learning, eClass

In synchronous online courses, students move through the course material at the same pace as their peers. These courses also provide learners with pre-scheduled online lectures that have the instructor and students interacting at the same time. All components of this type of course are accessible through eClass, the University of Alberta’s eLearning management tool. for­mat details

Frank Saccucci

Your Instructor

Frank SaccucciID: frank-saccucci

Class info
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Looking for
different course dates?

New course schedules are released each June and November.

EXSCMA 5697 is offered this winter: