SMT Marketing

Par­tic­i­pants will learn the role and pur­pose of mar­ket­ing with a spe­cial empha­sis on how mar­ket­ing affects sup­ply man­age­ment. The dif­fer­ences between mar­ket­ing and sales, mar­ket­ing prod­ucts and ser­vices, as well as B2B and B2C mar­ket­ing will be addressed. Mar­ket research, under­stand­ing your com­pe­ti­tion, mar­ket seg­men­ta­tion and mar­ket selec­tion are key top­ics cov­ered. Among the oth­er sub­jects dis­cussed is the mar­ket­ing mix: the ​“4 Ps” of prod­uct, pric­ing, place and pro­mo­tion. Strate­gies for mar­ket lead­ers and mar­ket fol­low­ers will also be outlined.
This course has no prerequisites

Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.

Currently counts towards:

Applicants intending to enrol in a program are encouraged to apply as soon as possible to lock in their course requirements since they are prone to change.

*If you are already enroled in this program, please refer to your specific program requirements as outlined at the time of your admission: Bear Tracks > Academic Advisement.

Email

busprog@ualberta.ca

When will
this course be offered?

New course schedules are released each June and November.

Scheduled for Fall/Winter:

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