Evaluating Business Opportunities
Expand your knowledge of running a business, including learning the difference between a sole proprietorship and a corporation. Prepare a feasibility study under varied scenarios, and build an in-depth marketing plan that links promotional initiatives, including social media, with product/service and price points. Case studies will focus on past successful entrepreneurial ventures.
Course at a glance
- 14 hours
- Practical hands on skills
- Bring your ideas to class and work through it
What you will learn
By the end of this microcredential, you should be able to:
- How to start your own business.
- Explore funding opportunities.
- Create a business plan.
- Marketing strategies.
This course has no prerequisites
Students from all educational backgrounds welcome. You can register for this course without applying and enrolling in a program.
Currently counts towards:
-
└ core course
Transferability
- Elective credit in Management Development Certificate
When will this course be offered?
New course schedules are released each June and November.
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Be sure to read our refund, withdrawal, and transfer policies
Checkout:
new to UAlberta
or Information Services and Technology (IST) at 780-492-9400
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